Brand Tone

Nurturing & Caring, Natural & Pure, Effective & Science-Backed, Gentle & Simple, Trustworthy & Transparent, Approachable & Welcoming

Brand Values

• •Natural Efficacy
• •Gentleness & Skin Health
• •Simplicity
• •Quality & Purity
• •Sustainability & Ethics
• •Accessibility/Fair Pricing

Best Practices

• •Emphasize Gentleness and Nature: Always use language that reflects the natural, gentle, and caring aspects of the brand. Words like "nurture," "soothe," "calm," "pure," "natural," and "gentle" should be staples.
• •Maintain a Welcoming and Informative Voice: Address the customer in a friendly, approachable, and knowledgeable manner. Share information clearly and helpfully, like a trusted friend or expert. Use "we" to foster a connection.
• •Highlight Efficacy Through Simplicity: Convey that the products are effective *because* of their carefully selected natural ingredients and straightforward formulations, not despite them. Focus on the "less is more" philosophy.
• •Be Transparent and Trustworthy: Clearly communicate about ingredients, benefits, and the brand's ethical commitments (vegan, cruelty-free, etc.). Avoid hype or overly assertive claims; let the quality and natural approach speak for itself.
• •Incorporate the "Why": Weave in the brand's origin story and philosophy where appropriate – the founders' passion for sensitive skin and natural solutions adds depth and authenticity.

Social Perception

Trusted for Sensitive Skin, Effective Natural Products, Ethical and Conscious, Niche and Boutique

Copy Examples

• •Headline: Tired of Skin That Overreacts? Discover the Gentle Power of Nature. Body: At Alix Skincare, we believe less is more. Our naturally derived, fragrance-free formulas, born from a passion for sensitive skin, work with your skin, not against it. Experience the calm.
• •Headline: Science-Backed Naturals. Simply Beautiful Skin. Body: Founded by an aromatherapist and a scientist, Alix Skincare blends the best of nature and scientific insight. Restore your skin's vitality with ingredients you can trust. Gentle. Effective. Naturally.
• •Headline: Love Your Skin, Love the Earth. Body: Our commitment goes beyond beautiful skin. With 100% biodegradable cleansers, vegan ingredients, and cruelty-free practices, you can nurture your skin and honor the planet.
• •Headline: Simplify Your Routine, Amplify Your Glow. Body: Alix Skincare offers straightforward, effective solutions. Our philosophy? Do less, but do it better with potent, natural ingredients that let your skin thrive.
• •Headline: Experience the Alix Difference: Effective, Natural, and Kind. Body: From our proven gentle cleansers to our cult-favourite Bio-Active Facial Oil, every Alix Skincare product is crafted with care in New Zealand for your skin's utmost vitality and health.