Brand Tone

Inspiring, Empathetic & Compassionate, Joyful & Vibrant, Purpose-driven & Authentic, Storytelling-focused

Brand Values

• •Inclusivity
• •Empowerment & Voice
• •Connection
• •Impact & Giving Back
• •Awareness & Acceptance
• •Ethical & Sustainable Practices

Best Practices

• •Lead with the "Why": Always connect the product back to the mission of empowering artists with disabilities and fostering inclusivity. The story and impact are paramount.
• •Use Uplifting and Positive Language: Focus on terms like "radiant," "joyful," "vibrant," "talent," "empower," and "inspire" to reflect the brand's optimistic and celebratory nature.
• •Highlight the Artists: Whenever possible, name the artists and their partner organizations. Share snippets of their stories (with permission) to make the connection personal and tangible for the customer.
• •Emphasize Connection and Community: Frame purchasing as an act of joining a supportive community that values creativity, diversity, and making a difference.
• •Be Transparent and Authentic: Clearly communicate the 10% give-back model and the ability to learn more via the scannable tag. Authenticity in their social mission is key to their brand perception.

Social Perception

Positive & Purposeful, Unique & Innovative, High Quality, Conscious Consumer Appeal, Authentic

Copy Examples

• •Headline: Wear a Story. Empower an Artist. Body: Discover the Alivia collection, where every vibrant print begins as a masterpiece created by an artist with a unique ability. Feel the joy, share their voice, and make an impact with every piece.
• •Social Media Post: More than just fashion, it's a movement. Our latest [Product Name] features an original design by the talented [Artist's Name] from [Partner Organization]. Scan the tag to meet the artist and see how your purchase supports their journey. #AliviaNYC #WearableArt #InclusionInFashion
• •Product Description Snippet: Crafted with care and conscience. The [Product Name]'s expressive pattern was born from the imagination of [Artist's Name], an inspiring creator from [Partner Organization]. 10% of this purchase directly fuels the art therapy programs that help these voices shine.
• •Email Subject Line: Unwrap a Story of Talent & Transformation with Alivia. Email Body Teaser: Go beyond the fabric. Each Alivia piece carries the heart and vision of an incredible artist. Explore our new arrivals and become part of a community that celebrates ability.
• •Brand Tagline Variant: Alivia: Fashion with a Soul. Art with a Story. Impact with Every Stitch.