Brand Tone

Artistic & Visionary, Authentic & Heritage-Driven, Modern & Minimalist, Confident & Daring

Brand Values

• •Cultural Heritage
• •Craftsmanship & Quality
• •Originality & Uniqueness
• •Sustainability
• •Empowerment
• •Authenticity

Best Practices

• •Highlight Authenticity and Craftsmanship Consistently: Regularly emphasize the made-to-order nature.
• •Emphasize the handmade quality and the Albanian origins in product descriptions.
• •Explain the inspiration behind collections and specific design elements.
• •Use evocative language to describe the fusion of traditional and modern aesthetics.
• •Showcase the brand's commitment to sustainability and ethical production practices.

Social Perception

Innovative Designer, Cultural Ambassador, High-Quality & Luxurious, Artistic & Concept-Driven, Respected by Industry

Copy Examples

• •"Crafted with passion in Albania."
• •"Each garment is a dialogue between past and future, meticulously crafted by artisans in Albania."
• •"Tradition meets modern elegance in every stitch."
• •"Albanian motifs, modern design."
• •"Designed for the woman who dares to be different."