Brand Tone

Informative and Solution-Oriented, with a focus on health and well-being.

Brand Values

• •Health and Well-being: Improved posture, reduced pain, and overall comfort.
• •Productivity: Connecting ergonomic comfort with increased work efficiency.
• •Quality and Innovation: High-quality and innovative ergonomic solutions.
• •Customer Satisfaction: Providing support and addressing customer queries.
• •Accessibility/Problem-Solving: Products as solutions to common issues like back pain and poor posture.

Best Practices

• •Explain how the products work to provide benefits (e.g., encourages proper posture, promoting core strength and reducing strain on the back).
• •Be Solution-Oriented: Frame products as direct solutions to common problems experienced by the target audience (e.g., Say goodbye to back pain and bad posture).
• •Use benefit-driven language to educate customers on the advantages of ergonomic solutions.
• •Actively promote kneeling chairs, highlighting discounts where applicable.
• •Maintain a focus on health and well-being, emphasizing improved posture, reduced pain, and overall comfort.

Social Perception

Customers generally perceive the brand positively, appreciating the product quality, comfort, positive effects on their posture and back health, ease of assembly, and appearance. A broader audience is interested in ergonomic solutions for posture correction and back pain relief.

Copy Examples

• •Easy to assemble, good-looking, comfortable.
• •Excellent ally of the back.
• •Our kneeling chairs encourage proper posture, promoting core strength and reducing strain on the back.
• •Say goodbye to back pain and bad posture with our innovative ergonomic solutions.
• •Experience the difference in your productivity and well-being with our ergonomic chairs.