Brand Tone

Chic, Inspiring, Friendly, and Contemporary

Brand Values

• •Empowering Self-Expression: Providing pieces that allow individuals to showcase their unique style.
• •Modern Elegance: Offering accessories that are stylish, refined, and current.
• •Joy in Detail: Focusing on how small accessories can make a big impact on an outfit and mood.
• •Customer Connection: Building a community and engaging positively with their audience.
• •Accessible Style: Making fashionable accessories attainable.

Best Practices

• •Create a Brand Voice Guide: Document the defined tone (Chic, Inspiring, Friendly, Contemporary), keywords, common phrases to use/avoid, and examples. Share this with anyone creating content.
• •Know Your Audience: Understand their language, aspirations, and what resonates with them. Tailor the friendly and inspiring aspects to match their expectations.
• •Use "You" and "We" Appropriately: Speak directly to the customer ("You'll love how this feels...") to create a connection, and use "we" to talk about the brand and its values ("We believe in making every day a little more beautiful.").
• •Embrace Positive Language: Focus on the benefits and joys of the accessories. Use uplifting and encouraging words. Instead of "Don't miss out," try "Be the first to discover..."
• •Be Consistent Across All Channels: Whether it's a website banner, an Instagram caption, a Facebook reply, or an email newsletter, the tone should feel familiar and aligned with the Alfradique Acessórios brand. Regular review of content can help ensure this consistency.

Social Perception

Perceived as a go-to online store for fashionable and reasonably priced accessories. Seen as responsive and engaging on social media. The visual identity is attractive and aligns with current aesthetic trends for accessory brands. Customers likely appreciate the variety and the inspiration provided for styling the accessories.

Copy Examples

• •Instagram Post (New Collection Launch): Hello, new obsessions! ✨ Our 'Golden Hour Glow' collection has just landed, bringing you pieces designed to make you shine from dawn till dusk. Discover delicate layers and statement sparkles that speak your style. Which piece will you make memories in? Tap to explore or visit alfradiqueacessorios.com! #AlfradiqueAcessorios #NewCollection #JewelryAddict #StyleInspo #GoldenHourGlow
• •Facebook Ad (Targeting users interested in fashion): Elevate your everyday. At Alfradique Acessórios, we believe the perfect accessory is the exclamation point to your outfit! Find beautifully crafted necklaces, earrings, and more that blend timeless elegance with a modern twist. Shop now and enjoy 10% off your first order! 👉 [Link to Website] #FashionAccessories #ChicStyle #TreatYourself #Alfradique
• •Product Description (for a specific necklace): Meet the 'Luna Pendant' – your new go-to for effortless charm. Featuring a delicate crescent moon charm on a shimmering chain, this necklace is all about subtle sophistication. Perfect for layering or wearing solo to add a touch of contemporary magic to your look. Lovingly crafted to inspire your daily style. ✨ Material: [Specify], Length: [Specify].
• •Email Subject Line (for a promotion): ✨ A Little Sparkle Just For You | Inside: Special Offer! ✨ Email Body Snippet: Hi [Customer Name], ready to add a little extra brilliance to your week? We've handpicked some of our most loved pieces and a special treat just for our Alfradique family. Because you deserve to shine!...
• •Instagram Story (Interactive - Poll): (Image: Two different styles of earrings) Weekend vibes loading! Which pair are you choosing for your Saturday look? 🤔 [Poll: Option A: Sleek Hoops | Option B: Sparkly Studs] #WeekendStyle #EarringLove #AlfradiqueChoices