Brand Tone

Professional and Experienced, Innovative and Modern, Quality-Focused, Community-Oriented/Collaborative, Direct and Informative, Ambitious and Growth-Oriented, Proudly American

Brand Values

• •Quality
• •Innovation
• •Integrity and Transparency
• •Partnership/Collaboration
• •Customer Service
• •American Made
• •Growth and Development
• •Legacy and Family

Best Practices

• •Highlight Innovation & Efficiency: Emphasize the ease and modernity of the online platform, quick market access, and any technological advantages.
• •Incorporate the "American Made" Aspect: Where appropriate, subtly weave in the value of being American-owned and providing American-grown products, as this is a stated brand component.
• •Emphasize Partnership & Mutual Benefit: When addressing growers or long-term buyers, use language that reflects collaboration, shared goals, and community.
• •Maintain a Professional and Knowledgeable Tone: Use industry-specific terminology accurately and demonstrate expertise in hay and related services.
• •Showcase Quality Assurance: Consistently refer to the FACS process and testing procedures to build trust and highlight the commitment to quality.

Social Perception

Perceived as innovative, reliable partners who are bringing positive changes to the hay industry, especially among industry insiders (growers/brokers).

Copy Examples

• •Secure your feed with confidence.
• •See the difference quality makes to your livestock.
• •Partners in quality, partners in growth.
• •Explore our extensive selection of Alfalfa, Bermuda, and more – all backed by our commitment to excellence.
• •That's the SwiftHarvest promise.