Brand Tone

Sentimental & Heartfelt, Personal & Caring, Elegant & High-Quality, Celebratory & Joyful, Helpful & Approachable

Brand Values

• •Meaningful Connections: Creating gifts that tell a story and capture memories.
• •Personalisation: Offering unique, made-to-order items that reflect individual stories.
• •Quality Craftsmanship: Providing well-made, premium products designed to be treasured.
• •Customer Focus: Prioritizing customer satisfaction through good service and addressing needs.
• •Celebration of Life's Moments: Helping customers mark and cherish special occasions.
• •Thoughtfulness: Believing in "truly thoughtful gifts."

Best Practices

• •Emphasise Emotion & Storytelling: Always connect products to the emotions and stories they represent (e.g., love, celebration, cherished memories). Use evocative language that resonates with these feelings.
• •Maintain a Personal & Warm Voice: Write as if speaking to a friend, offering genuine care and assistance. Highlight the "small team" and personal touch behind the brand.
• •Focus on Quality and Detail: Use descriptive adjectives that convey the premium nature of the materials and craftsmanship (e.g., "luxurious," "finely engraved," "hand-selected").
• •Be Celebratory and Positive: Frame content around the joy of gifting and marking special occasions. Use uplifting and inspiring language.
• •Ensure Clarity and Helpfulness: Provide clear product information, easy navigation, and accessible customer support language. Anticipate customer questions and answer them proactively in your copy where appropriate.

Social Perception

Positive, Trusted for Special Occasions, Good Quality & Service, Unique & Special

Copy Examples

• •Headline: Make Your Moments Last Forever. Body: From "I do" to "Happily Ever After," our personalised keepsakes are crafted with love, to tell your unique story. Discover gifts as special as your memories. Call to Action: Personalise Your Story.
• •Headline: The Art of Thoughtful Gifting. Body: It's more than just a gift; it's a memory in the making. Alexa Lane helps you create personalised treasures that speak from the heart and last a lifetime. Call to Action: Find a Gift They'll Cherish.
• •Headline: Celebrate Your Love Story, Uniquely Yours. Body: Your wedding day is a collection of precious moments. Our bespoke ring boxes, guest books, and accessories are designed to capture the essence of your journey, beautifully personalised for you. Call to Action: Discover Wedding Keepsakes.
• •Headline: Beyond the Gift: A Lasting Impression. Body: For colleagues, clients, or your dedicated team – show your appreciation with sophisticated, personalised corporate gifts that reflect your brand's thoughtfulness and quality. Call to Action: Explore Corporate Gifting.
• •Headline: Little Details, Big Memories. Body: Every stitch, every engraving, every carefully chosen material is part of our promise: to deliver not just a product, but a piece of joy, a cherished memento for life's most beautiful chapters. Call to Action: Shop Personalised Perfection.