Brand Tone

Professional & Expert, Approachable & Inspiring, Elegant & Modern, Passionate

Brand Values

• •Expertise & Quality
• •Client Focus & Personalization
• •Aesthetics & Functionality
• •Inspiration & Education
• •Passion for Design
• •Tradition & Innovation (for the Colombian retail aspect)

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., professional yet approachable, inspiring, elegant), including preferred vocabulary, "do's and don'ts," and examples. Share this with anyone creating content.
• •Understand Your Audience: Tailor the nuance of your tone to resonate with your target clients (e.g., homeowners seeking sophisticated design, students eager to learn). The language should speak directly to their aspirations and needs.
• •Consistency Across All Channels: Ensure the identified tone is consistently applied across the website, blog posts, social media updates, email communications, and any advertising materials.
• •Use Storytelling: Share the stories behind projects, design inspirations, or the brand's journey (like the family history mentioned for Alevilla Colombia). This adds a personal and engaging layer to the professional tone.
• •Review and Refine: Regularly review your content to ensure it aligns with the desired tone. Solicit feedback and be open to refining your communication style as the brand evolves.

Social Perception

Alevilla Decoración (Colombia - Retail): Perceived as an established decoration and furniture store in Colombia, particularly in Medellín, known for a variety of styles and products. It has a history and aims to be a leader in home decoration in Colombia. Alejandra Villa / Alevilla Decoracion (Lugo, Spain - Design Services): Based on social media, this facet of the brand is perceived as a professional interior design service and decoration school in Lugo, Spain, with an elegant and modern aesthetic.

Copy Examples

• •Transform Your Space, Elevate Your Life. Discover the art of interior design with Alejandra Villa. We create personalized, elegant, and functional environments that reflect your unique style. Let's design your dream space together, online or in Lugo.
• •Beyond Decoration: Creating Experiences. At Alevilla Decoración, we believe your home should tell your story. Our expert design services and curated décor collections turn houses into havens. Explore timeless style and modern solutions.
• •Unlock Your Home's Potential. Feeling uninspired by your interiors? Alejandra Villa offers expert guidance, from online consultations to full project management in Lugo. Let's craft a space you'll love coming home to.
• •Learn the Secrets of Beautiful Design. Join our Escuela de Decoración! Alejandra Villa shares her passion and expertise to help you master the principles of interior design, empowering you to create stunning spaces with confidence.
• •Timeless Elegance, Tailored For You. From chic updates to complete transformations, Alevilla Decoración (servicing Lugo and online across Spain) brings sophistication and personality to every project. Your vision, our expertise.