Brand Tone

luxurious, traditional, and sophisticated

Brand Values

• •Quality: Commitment to high-quality, pure, and long-lasting attars.
• •Tradition & Heritage: Emphasis on Arabian perfumery traditions and heritage.
• •Authenticity: Focus on natural ingredients and genuine attar.
• •Luxury & Elegance: Positioning products as premium and sophisticated.
• •Customer Satisfaction: Prioritizing a positive customer experience and offering good service.

Best Practices

• •Develop a Brand Voice Chart: Create a document outlining core values, brand personality (e.g., "The Sage," "The Sovereign"), tone words to use (e.g., exquisite, heritage, authentic, luxurious, timeless), and words to avoid (e.g., cheap, artificial, trendy [unless specifically for the "French Scents" line, where "modern" is used]).
• •Focus on Sensory Language: Use vivid descriptions that appeal to the sense of smell, but also touch (e.g., "velvety," "rich") and emotion (e.g., "comforting," "uplifting," "regal") to convey the luxury and experience of the attars.
• •Emphasize Heritage and Craftsmanship: Regularly weave in mentions of the traditional processes, natural ingredients, and the rich history of Arabian perfumery to reinforce authenticity and value.
• •Maintain Elegance in All Communications: Whether it's website copy, social media posts, or customer service interactions, the language should consistently reflect sophistication and respect. Avoid overly casual slang or colloquialisms that might dilute the luxury positioning, unless specifically targeting a younger audience with a distinct product line (being mindful not to alienate the core brand identity).
• •Ensure Visual and Textual Harmony: The copywriting tone should align with the visual elements used on the website and social media. Luxurious and traditional imagery should be paired with equally refined and evocative text.

Social Perception

Customers who have left reviews perceive Al Eitr positively, highlighting the quality, longevity, and appealing fragrances of the attars. They appreciate the luxurious feel and the traditional nature of the products.

Copy Examples

• •Headline: Al Eitr: Embrace the Legacy of Arabian Luxury. Body: Discover a world of exquisite attars, crafted with ancient traditions and the purest natural ingredients. Each drop tells a story of heritage and elegance. Experience the lasting allure of Al Eitr.
• •Headline: The Essence of Authenticity. The Soul of Tradition. Body: At Al Eitr, we honor the art of Arabian perfumery. Our meticulously blended attars offer a sensory journey, evoking a timeless sophistication. Indulge in scents that are as pure as they are profound.
• •Headline: Unveil Your Signature Scent. Experience Al Eitr. Body: From the warm embrace of Oud to the delicate whisper of Rose, our premium attars are designed to captivate. Long-lasting, alcohol-free, and undeniably luxurious – find the fragrance that speaks to your spirit.
• •Headline: More Than Perfume. A Timeless Tradition. Body: Al Eitr brings you the heart of Arabian heritage in every bottle. Our attars are a testament to craftsmanship and an invitation to experience the opulent world of traditional scents. Elevate your presence with Al Eitr.
• •Headline: The Luxury of Purity. The Promise of Al Eitr. Body: Crafted for the discerning individual, Al Eitr offers an exclusive collection of Arabian attars. Experience the rich, complex aromas derived from nature's finest essences. Pure, potent, and profoundly personal.