Brand Tone

Fashion-forward and Trendy, Confident and Empowering, Accessible and Inclusive, Stylish-Comfort Conscious, Engaging and Youthful

Brand Values

• •Love, Respect, Integrity
• •Democratizing Fashion & Inclusivity
• •Customer Centricity
• •Social Responsibility & Philanthropy
• •Sustainability
• •Quality and Craftsmanship
• •Innovation

Best Practices

• •Always Emphasize "Fashionable & On-Trend": Copy should consistently highlight the stylish, current, and trend-setting nature of ALDO products. Use vibrant, contemporary language.
• •Integrate "Comfort with Style": Don't just sell the look; sell the feel. Mention comfort features like Pillow Walk™ where applicable, positioning ALDO as a brand that doesn’t sacrifice comfort for style.
• •Foster Community with #AldoCrew: Consistently use the #AldoCrew hashtag. Write copy that invites interaction, encourages user-generated content, and makes customers feel part of an exclusive, stylish group.
• •Speak to Versatility and Empowerment: Showcase how ALDO products can adapt to different facets of the customer's life and empower them to express their unique style and confidence.
• •Maintain an Accessible Aspirational Tone: The language should be aspirational, making customers feel they are buying into a desirable lifestyle, yet remain accessible and inclusive, avoiding overly elitist or technical jargon.

Social Perception

ALDO is widely perceived as a go-to brand for fashionable and trendy footwear and accessories at a mid-range price point. It's seen as a global brand that keeps up with styles. The #AldoCrew hashtag and community engagement are generally well-received, creating a sense of belonging. Efforts towards comfort (like Pillow Walk™) are increasingly recognized and appreciated. Collaborations and special collections often generate positive buzz.

Copy Examples

• •✨ Step Into Your Spotlight ✨ Our latest collection just landed at ALDO Indonesia! Discover head-turning trends and experience all-day comfort that keeps up with you. Shop now via aldoshoes.co.id or visit our stores! #AldoCrew #NewCollection #AldoIndonesia
• •Confidence Looks Good On You. Empower your every step with ALDO. From power heels to chic flats, find the perfect pair that says it all. What's your ALDO style story? Share with #AldoStyle #PillowWalkComfort
• •Weekend Ready with ALDO ☀️ Effortless style meets ultimate comfort. Explore our new season sandals and bags, perfect for your next adventure or city stroll. Tap to shop your faves! #AldoShoesID #SummerStyle #WeekendVibes
• •Join the #AldoCrew! 💖 We love seeing your style! Tag @aldoshoes_indonesia and #AldoCrew in your ALDO looks for a chance to be featured. Let's inspire each other! #AldoCommunity #FashionLovers
• •Conscious Style, Effortless Chic. 🌿 Discover the Aldo Love Planet collection – fashion you can feel good about. Beautifully designed with sustainable materials. Make your next step a stylish *and* responsible one. #AldoLovePlanet #SustainableFashion #StyleWithPurpose