Brand Tone

Authentic, Quality-focused, Trustworthy, Direct and Informative, Appreciative of Heritage.

Brand Values

• •Tradition: A strong emphasis on "tradición familiar" and 30 years of experience in meat and cured meats from Extremadura.
• •Quality: Commitment to offering high-quality products, underscored by phrases like "Productos Extremeños de Calidad" and association with quality seals.
• •Authenticity/Origin: Pride in the Extremaduran origin of their products, particularly the Iberian pig raised in the Dehesa.
• •Naturalness: Highlighting pigs "criado en libertad" and the "ecosistema único" of the Dehesa.
• •Customer Service: Offering "Envíos 24 horas" and making quality products accessible online.
• •Community (implied): Participation in a charity event suggests a sense of social responsibility.

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand voice: personality (e.g., traditional, expert, passionate), tone (e.g., authentic, respectful, enthusiastic), vocabulary (e.g., use terms like "Dehesa," "Ibérico," "artisan"), and what to avoid (e.g., overly casual slang, hype that undermines authenticity). Share this with anyone creating content.
• •Always Emphasize Origin and Tradition: Consistently weave in the narrative of Extremadura, the Dehesa, the free-range Iberian pigs, and the family's 30-year heritage. This reinforces authenticity and distinguishes the brand.
• •Focus on Quality and Sensory Language: Use descriptive words that evoke the taste, texture, and aroma of high-quality, traditionally made products. Words like "rich," "succulent," "aromatic," "artisanal," and "time-honored" can be powerful.
• •Maintain a Respectful and Knowledgeable Tone: Address customers with a tone that reflects expertise and a deep appreciation for the products and their origins. Avoid overly technical jargon unless explaining a specific process that adds value (like the curing of a ham).
• •Be Consistent Across All Touchpoints: Ensure the brand voice is the same on the website, in product descriptions, email communications, and any future social media or advertising. This builds recognition and trust. If interacting with customers directly (e.g., customer service), that tone should also align.

Social Perception

Limited External Visibility, Positive Local/Niche Perception (Potential), Emerging Brand. The website itself projects an image of a reputable, quality-conscious supplier of traditional Extremaduran products. Customers visiting the site are likely to perceive it as a specialist offering premium, authentic goods.

Copy Examples

• •Headline: Taste the Heart of Extremadura: 30 Years of Tradition, Delivered to You. Body: From the ancient Dehesa to your table, Al Corte Extremadura brings you the authentic flavor of Iberian tradition. Our family has passionately crafted the finest hams, cured meats, and cheeses for three decades. Experience the quality born from freedom-raised Iberian pigs and the unique spirit of our land. Order today for 24-hour delivery.
• •Headline: More Than Just Ham, It's a Legacy. Body: Discover the rich, unparalleled taste of true Extremaduran Ibérico. At Al Corte Extremadura, quality isn't just a word; it's our heritage. Sourced from pigs thriving in the vast Dehesa, each piece tells a story of nature, tradition, and exceptional flavor. Explore our curated selection.
• •Headline: The True Essence of Extremadura. Pure, Natural, Unforgettable. Body: Al Corte Extremadura connects you directly to the culinary treasures of our region. Our Iberian products, many gluten and lactose-free, are a testament to quality and authenticity. Taste the difference that free-range rearing and generations of expertise make. Savor the authentic.
• •Headline: From Our Dehesa, With Passion. Quality You Can Trust. Body: For 30 years, Al Corte Extremadura has been synonymous with the finest Extremaduran meats and cheeses. We believe in tradition, in the unique ecosystem of the Dehesa, and in bringing only the best to your kitchen. Experience genuine Extremaduran flavor with our 24-hour shipping.
• •Headline: Al Corte Extremadura: Where Tradition Meets Your Table. Body: Indulge in the authentic taste of Extremadura. Our selection of premium Iberian hams, artisan cheeses, and traditional cured meats is a celebration of flavor passed down through generations. Quality, tradition, and the soul of the Dehesa, delivered fast. Discover your new favorite.