Brand Tone

Professional, Expert, Caring, Compassionate, Personal, Approachable, Confident, Results-Oriented, Natural, Clean-Conscious

Brand Values

• •Scientific Integrity and Efficacy
• •Quality and Purity
• •Family Heritage and Trust
• •Self-Care and Well-being
• •Transparency and Customer Connection
• •Gentleness and Suitability for Sensitive Skin
• •Blending Nature and Science

Best Practices

• •Emphasize Dermatological Expertise: Always subtly weave in the brand's scientific heritage and the involvement of dermatologists in product formulation. Use phrases like dermatologist-developed, clinically proven, backed by science.
• •Balance Professionalism with Care: While highlighting efficacy, maintain a compassionate and understanding voice. Acknowledge skin concerns with empathy and position products as solutions that care for the skin.
• •Focus on Clean and Clinical: Consistently mention the blend of potent botanicals and effective, safe lab-made ingredients. Highlight what the products don't contain (parabens, sulfates, cruelty) as much as what they do.
• •Personalize When Possible: Incorporate the family story or CEO Ada Polla's philosophy of self-care through skin care to reinforce the personal touch and mission-driven aspect of the brand.
• •Be Results-Oriented but Realistic: Confidently state the benefits and expected outcomes based on clinical backing and customer experiences, but avoid over-the-top claims. Authenticity in claims builds long-term trust.

Social Perception

Trusted, Credible, Effective for Sensitive Skin, High Quality, Premium, Caring, Personal, Associated with Clean Beauty, Problem-Solving

Copy Examples

• •Headline: Clinically Proven Calm for Your Sensitive Skin. Body: Experience the Swiss dermatological expertise behind Alchimie Forever. Our Kantic Calming Cream, born from a desire to soothe even the most delicate skin, delivers visible relief and lasting hydration. Trust your skin to science and nature, blended beautifully.
• •Headline: More Than Just Skincare. It's Self-Care, Perfected. Body: At Alchimie Forever, we believe radiant skin reflects inner well-being. Our family's passion for dermatological science brings you formulations that are both effective and a joy to use. Nourish your skin, nurture your confidence.
• •Headline: Visible Results, Gently Delivered. Body: Why choose between powerful results and gentle care? Alchimie Forever offers the best of both. Our dermatologist-developed, antioxidant-rich formulas are designed to transform your skin while respecting its natural balance. Discover the Alchimie difference.
• •Headline: The Science of Glow. The Art of You. Body: Unveil your most radiant complexion with Alchimie Forever. Our potent blend of botanicals and clinically validated actives targets your specific concerns, from sensitivity to aging. It's more than a routine; it's a ritual of results-driven self-care.
• •Headline: Rooted in Science, Crafted with Care. Your Skin's Sanctuary. Body: For over 20 years, Alchimie Forever has been dedicated to skin health. Born from a Swiss medical spa, our commitment to clean, effective, and cruelty-free skincare means you can trust every drop. Feel the difference a family's expertise makes.