Brand Tone

Artisanal & Authentic, Natural & Wholesome, Passionate & Knowledgeable, Magical & Evocative, Friendly & Accessible

Brand Values

• •Quality & Excellence
• •Sustainability & Respect for Nature/Territory
• •Tradition & Innovation
• •Health & Nutrition
• •Transparency & Connection

Best Practices

• •Embrace "Alchemy" and "Magic": Consistently weave in words and phrases that evoke the brand's unique mystical and artisanal theme (e.g., "alchemical process," "enchanting flavours," "magical ingredients," "brewed," "crafted"). This differentiates the brand.
• •Spotlight Natural & Local Ingredients: Always highlight the origin and quality of ingredients, especially those self-grown in Circeo or sourced from specific Italian regions/ Slow Food presidia. Use descriptive language that appeals to the senses (e.g., "sun-kissed," "vibrant," "earthy aroma").
• •Maintain a Passionate & Knowledgeable Voice: Write as if you are enthusiastically sharing a wonderful discovery. Explain the benefits of ingredients or the uniqueness of a process. The tone should be informative yet full of wonder and appreciation for the craft.
• •Be Authentic & Transparent: Share behind-the-scenes content, talk about sustainable practices, and be open about what goes into the products. This builds trust and reinforces the wholesome image.
• •Keep it Friendly & Engaging: Use a warm, inviting tone. Ask questions in social media posts to encourage interaction. Respond to comments and reviews personally when possible, reinforcing the accessible and caring nature of the brand.

Social Perception

Highly Positive, Trusted & Authentic, Unique & Special, Appreciation for Health Focus, Good Customer Service

Copy Examples

• •Unlock the magic of Circeo. ✨ Our single-origin dark chocolate, handcrafted with sun-kissed mandarins from our own groves and Slow Food Toritto almonds. Pure, natural alchemy in every bite. Vegan, low-sugar, and utterly irresistible. Taste the enchantment. #AlchimieDiCirce #ItalianChocolate #ArtisanalGoodness #VeganTreats #CirceoMagic
• •From our fields in Circeo, kissed by the Italian sun, comes our precious Zafferano del Circeo. Each stigma is hand-picked, preserving an ancient tradition and an unparalleled aroma. Experience the pure essence of our land, an alchemical touch to elevate your culinary creations. #ZafferanoDelCirceo #SustainableFarming #ArtisanSpice #TasteOfItaly #AlchimieDiCirce
• •Tired of the ordinary? Discover Alchimie di Circe, where nature's bounty meets artisanal craftsmanship. From wild herb preserves to vegan, gluten-free delights, we create food that's both nourishing and divinely delicious. Explore our sustainable farm and lab in Circeo through every unique flavour. Shop now and taste the difference! #NaturalFood #ItalianMade #SupportLocalArtisans #HealthyIndulgence #Alchimie
• •A new enchantment has been brewed in our Alchemical Lab! 🌱 Introducing our 'Lingue di Strega' (Witch's Tongues) crackers, now with a surprising twist of wild fennel from the Circeo National Park. Naturally protein-rich, vegan, and unbelievably crispy – a snack born from ancient lands and modern alchemy. Be the first to try this magical creation! #NewProduct #WildHerbs #VeganSnacks #CirceoFlavours #FoodAlchemy
• •From our Circeo orchard to your table! 🍊✨ Witness the alchemy as we transform these vibrant, natural fruits into our signature low-sugar jam. No artificial anything, just pure, sun-ripened flavour and a touch of magic. What 'alchemical recipe' would you create with it? Let us know! 👇 #FarmToJar #ArtisanalJam #LowSugar #ItalianFlavours #AlchimieDiCirce #BehindTheScenes