Brand Tone

Authentic, Passionate, Educational/Informative, Warm and Inviting, Conscious and Responsible, Slightly Rustic yet Premium

Brand Values

• •Organic Integrity
• •Quality and Taste
• •Sustainability
• •Fairness and Community
• •Tradition and Innovation
• •Health and Well-being
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Alce Nero's tone (authentic, passionate, educational, warm, conscious) with examples of do's and don'ts. Make this accessible to anyone creating content for the Polish market.
• •Emphasize Storytelling: Consistently weave in stories about the farmers, the origin of ingredients, and the brand's journey. This reinforces authenticity and passion. For Poland, highlight aspects that resonate with Polish values (e.g., connection to nature, quality food).
• •Use Consistent Visuals: Ensure that all imagery (photos, videos) aligns with the natural, warm, and authentic aesthetic. Showcase real food, real people, and the beauty of the Italian (and by extension, a pure, natural) landscape.
• •Educate, Don't Just Sell: Provide valuable information about the benefits of organic food, sustainable practices, and Italian culinary traditions. This positions the brand as a knowledgeable and trustworthy authority. Tailor educational content to address any specific questions or interests of the Polish consumer regarding organic products.
• •Engage Authentically: When interacting with customers (e.g., on social media, in response to reviews), maintain a warm, helpful, and genuine tone. Address concerns transparently and celebrate positive feedback with sincerity. If communicating in Polish, ensure high-quality, natural-sounding language.

Social Perception

Alce Nero is generally perceived as a reputable, high-quality brand in the organic food market. Consumers associate it with authentic Italian products. Trustworthy. Premium but Worth It. Healthy and Natural. Ethical. In Poland: It is seen as a reliable Italian organic brand. The perception is largely positive among those who purchase organic products, though it might be less known to the general public compared to mainstream brands. The appeal lies in its Italian origin and certified organic status.

Copy Examples

• •Poczuj smak prawdziwych Włoch w każdym kęsie. Nasz organiczny makaron Alce Nero, stworzony z pasją przez włoskich rolników, to sekret idealnego dania. Prosto z natury, na Twój stół.
• •Wybieraj świadomie, wybieraj Alce Nero. Od ponad 40 lat stawiamy na rolnictwo ekologiczne, bo wierzymy, że czysta ziemia to zdrowsza żywność i lepsza przyszłość dla nas wszystkich. Bez kompromisów, tylko natura.
• •Za każdym produktem Alce Nero stoją ludzie – nasi rolnicy. To ich praca, miłość do ziemi i tradycji sprawiają, że możemy cieszyć się smakiem autentycznych, ekologicznych specjałów. Poznaj ich historie, posmakuj różnicy.
• •Zdrowie zaczyna się na talerzu. Z Alce Nero masz pewność, że dajesz sobie i swoim bliskim to, co najlepsze z natury – bez pestycydów, bez sztucznych dodatków. Tylko czysty smak i energia prosto ze słońca Italii.
• •Ekologiczna uczta po włosku? Tylko z Alce Nero! 🍝🌿 Który z naszych produktów kochasz najbardziej? #AlceNeroPolska #Organiczne #włoskiesmaki #ekożywność