Brand Tone

Friendly, Approachable, Positive, Uplifting, Personal, Authentic, Playful, Girly, Community-Oriented

Brand Values

• •Well-being
• •Authenticity & Transparency
• •Handmade/Artisanal Quality (primarily for core products)
• •Creativity and Design
• •Entrepreneurial Spirit & Resilience
• •Community Support
• •Customer Connection

Best Practices

• •Maintain a friendly and approachable tone by using informal language, emojis, and engaging questions.
• •Emphasize the positive and uplifting aspects of the brand and products, focusing on moments of well-being and happiness.
• •Share authentic stories and behind-the-scenes content to build a personal connection with the audience.
• •Incorporate playful and girly elements in visuals and language, reflecting the brand's aesthetic.
• •Highlight the brand's commitment to community by engaging with customers, creators, and other local businesses.

Social Perception

The brand should be perceived as a cute, girly, and supportive Quebec-based small business with an engaged community and a relatable founder. It should continue to build recognition and address any concerns regarding the 'handmade' aspect of certain products by emphasizing the artisanal quality of core products.

Copy Examples

• •"OMG! You HAVE to check out our new collection of stickers! They're so cute and perfect for adding a little sparkle to your life ✨"
• •"We're so excited to announce our collab with [local business]! Supporting local is so important to us 🥰"
• •"Hey besties! 👋 Audrée here! Just wanted to share a little behind-the-scenes look at how we make our candles. It's a labor of love! ❤️"
• •"Treat yourself to a little moment of well-being with our new lavender-scented notebook. Perfect for journaling and self-care 🧘‍♀️"
• •"We're hiring! Join our bubbly and positive team and help us spread the joy! Apply now! 🎉"