Brand Tone

Elegant & Sophisticated, Purposeful & Faith-Inspired, Welcoming & Friendly, Empowering & Positive

Brand Values

• •Faith
• •Elegance & Style
• •Purpose & Meaning
• •Quality
• •Customer Satisfaction
• •Modesty

Best Practices

• •Always Weave in Core Values: Ensure that messages subtly or overtly connect back to faith, elegance, purpose, and quality. For example, instead of just saying "New dress," say "A new dress to express your radiant faith and style."
• •Use Uplifting and Positive Language: Words like "illuminate," "grace," "shine," "purpose," "blessed," and "inspire" should be common. Avoid overly casual slang or a tone that doesn't align with sophistication and respect.
• •Speak Directly to Her Values: Acknowledge the customer's desire for clothing that is not only beautiful but also aligns with her faith and values. Use phrases like "For the woman who values..." or "Clothing that reflects your beliefs."
• •Maintain Visual and Textual Harmony: Ensure the elegance and sophistication mentioned in the text are reflected in the quality of imagery used across all platforms. The copy should enhance the visual story.
• •Create a Brand Lexicon: Develop a list of preferred terms (e.g., "elegance," "sophistication," "purpose," "faith," "light," "grace") and terms to avoid, to ensure consistency across all writers or team members managing communications. This helps maintain a unified voice that is recognizably AJA Luz.

Social Perception

Positive (among target audience), Niche Appeal, Trustworthy (implied)

Copy Examples

• •Illuminate your style with the new 'Grace' dress. ✨ Designed for the woman who walks in faith and elegance. Discover a piece that speaks to your heart and elevates your presence. Shop now via the link in bio. #AjaLuz #ModaCrista #EleganciaComProposito #VestidoGraca
• •More than fashion, a reflection of your light. At AJA Luz Moda Cristã, we believe in clothing that blends style, sophistication, and purpose. Explore our collection of Brazilian-inspired designs, now available in Portugal. Shine your light. ✨ [Link to Website]
• •The 'Serenity' Skirt: Crafted with exquisite detail and designed for graceful movement, this piece is a testament to timeless style and inner peace. Perfect for any occasion where faith and fashion meet. Made with high-quality fabric for lasting comfort and elegance. Find your serenity with AJA Luz. #ModaComFe #EstiloUnico
• •A Touch of Grace: Special Offer Inside from AJA Luz ✨ *Email Body Snippet:* Dear [Customer Name], we invite you to discover pieces that nurture your spirit and style. For a limited time, enjoy [discount/offer] on our curated collection of faith-inspired fashion...
• •AJA Luz Moda Cristã: Style, Elegance, Purpose. Discover fashion that illuminates your faith.