Brand Tone

aspirational, sophisticated, and evocative

Brand Values

• •Passion for Travel & Discovery
• •Quality & Craftsmanship
• •Sensory Experience & Storytelling
• •Luxury & Elegance
• •Authenticity

Best Practices

• •Embrace Storytelling: Weave narratives around travel experiences and the inspiration behind each scent. Use vivid descriptions that appeal to the senses.
• •Maintain a Sophisticated Vocabulary: Employ elegant and evocative language that reflects the luxury positioning of the brand.
• •Focus on the "Why": Highlight the passion for travel and the authentic experiences that inspire the products, connecting with customers on an emotional level.
• •Consistent Visual and Textual Language: Ensure that the copy on the website, social media, and product descriptions aligns with the brand's high-quality imagery and overall aesthetic.
• •Engage with Wanderlust: Use language that inspires a desire for travel and positions the candles as a way to experience or reminisce about global destinations from the comfort of home.

Social Perception

Customers perceive Terminal B Store as a provider of high-quality, luxurious candles with unique and appealing scents. The travel-themed concept is well-received and seen as a distinctive aspect of the brand. The products are considered good value for their price point by many, especially given the quality and presentation. The brand is often associated with gifting due to its attractive packaging and luxurious appeal.

Copy Examples

• •Unlock the essence of global travel, one scent at a time. Our LAX candle captures the vibrant energy of Los Angeles, right in your living room. #TerminalBNomad
• •Let the aroma of our CDG candle transport you to a Parisian patisserie, where notes of rose and musk dance in the air. Indulge in the art of French elegance. #ParisianDream #LuxuryCandles
• •Inspired by the journey, crafted for your sanctuary. Terminal B candles: Your passport to a world of exquisite fragrances. Discover your next destination. #ScentedTravels
• •Each flicker tells a story. Each scent, a memory waiting to be made. Experience the handcrafted luxury of Terminal B. #OlfactoryJourney
• •More than just a candle, it's an escape. From the bustling streets of Tokyo (NRT) to the serene beaches of Bali (DPS), let Terminal B awaken your wanderlust. #TravelInspired