Brand Tone

Adventurous & Exciting, Awe-Inspiring & Scenic, Friendly & Welcoming, Trustworthy & Safe, Eco-Conscious

Brand Values

• •Sharing Beauty & Passion
• •Safety & Professionalism
• •Customer Experience & Making Memories
• •Environmental Responsibility
• •Accessibility

Best Practices

• •Emphasize Adventure & Awe: Use vivid, sensory language that conveys the excitement of flight and the beauty of the location.
• •Maintain a Friendly & Accessible Voice: Write in a welcoming and approachable manner. Address the audience directly. Ensure information about accessibility for different ages and experience levels is clear.
• •Highlight Safety & Trust: Reassure potential customers by subtly incorporating messages of safety, pilot expertise, and the inherent safety features of the aircraft, particularly seaplanes.
• •Showcase Environmental Responsibility: Consistently weave in the eco-friendly aspects of the operations, such as non-polluting seaplanes and respect for marine life. This aligns with a key brand value and appeals to conscious travelers.
• •Focus on the Unique Experience & Lasting Memories: Frame the flights not just as a service, but as a unique, memorable, and shareable experience. Encourage the creation of lasting memories and highlight options that enhance this, like video packages or the chance to pilot.

Social Perception

Highly Positive, Bucket-List Experience, Respect for Nature, Professional & Safe Operation, Unique Adventure

Copy Examples

• •See Poé Lagoon Like Never Before. Soar above New Caledonia's UNESCO treasure with Air Paradise. Our eco-friendly seaplanes offer breathtaking, low-altitude views of vibrant coral reefs and majestic marine life. It's more than a flight; it's an unforgettable encounter with paradise. Book your adventure today! #AirParadiseNC #PoeLagoon #NewCaledoniaAdventure
• •Your Pilots in Paradise. Experience the thrill of taking the controls! With Air Paradise, not only can you witness the stunning beauty of Poé from the air, but you can also try your hand at piloting one of our seaplanes under expert guidance. Safe, exhilarating, and utterly unique. Dare to fly? #FlyWithAirParadise #PoePilot #NewCalExperience
• •The Lagoon is Calling. Answer it from Above. Turtles, dugongs, and shimmering turquoise waters await. Our seaplane and helicopter tours provide an unparalleled perspective of Poé's marine wonders. We fly low, we fly safe, and we fly with deep respect for this pristine environment. Create memories that will last a lifetime. #AirParadiseSafari #EcoTourismNC #DiscoverPoe
• •Gift an Unforgettable Sky-High Experience. Looking for the ultimate gift? Give the magic of flight over New Caledonia's breathtaking Poé Lagoon. Perfect for adventurers, nature lovers, and anyone ready for a unique thrill. Choose from scenic tours or an introductory flight lesson! #AirParadiseGifts #ExperienceNewCaledonia #SkyHighMemories
• •Protecting Paradise, One Flight at a Time. At Air Paradise, we're passionate about Poé's stunning lagoon. That's why our seaplane tours are designed to be eco-friendly, causing no harm to the delicate marine ecosystem. Fly with us and witness its beauty responsibly. #FlyGreenNC #AirParadiseConservation #PoeHeritage