Brand Tone

Informative/Educational, Reassuring/Supportive, Benefit-Oriented/Aspirational, Direct/Problem-Solution

Brand Values

• •Quality and Efficacy: Emphasizing medical-grade materials and product effectiveness.
• •Innovation: Offering a unique product.
• •Customer Support/Trust: Providing information and reassurance to potential users.

Best Practices

• •Develop a detailed brand voice guide to ensure consistency across all platforms. This ensures anyone creating content understands the desired voice.
• •Provide clear and informative answers to customer questions, building trust and rapport.
• •Adapt Tone Slightly by Platform, but Keep Core Values Consistent: While TikTok content might be more casual and trend-driven than a website FAQ, the underlying values of health, quality, and efficacy should remain evident.
• •Regularly audit content across all platforms to ensure it aligns with the brand's tone and values. This helps catch any deviations and maintain consistency over time.
• •Actively monitor social media and online forums to understand how the brand is being perceived and address any inconsistencies or negative feedback.

Social Perception

Emerging Brand Awareness: Actively building its presence, particularly through its website and social media like TikTok. User Curiosity/Engagement

Copy Examples

• •Are you waking up tired, with a dry mouth and stuffy nose?
• •Ask your partner, not us.
• •Experience the science of better breathing.
• •Find answers to all your AiroxTape questions and learn how to improve your breathing, starting tonight.
• •Unique fabric, shape, glue and overall feel