Brand Tone

Passionate & Artistic, Confident & Bold, Approachable & Customer-Focused (but direct), Authentic & Transparent

Brand Values

• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Creativity & Artistry
• •Customer Satisfaction
• •Passion

Best Practices

• •Embrace the Artist's Voice: Continue to let Lonnie's passion and authentic voice shine through in communications, especially on social media and blog posts. This builds a personal connection.
• •Showcase the Craft: Use vivid language that highlights the artistry, skill, and attention to detail in every custom piece. Words like "hand-painted," "meticulously crafted," "masterpiece" reinforce the quality.
• •Be Confidently Bold: Reflect the eye-catching nature of the helmets in the copy. Use strong verbs and descriptive adjectives that convey excitement and individuality. Don't shy away from terms like "badass" or "head-turner" where appropriate.
• •Maintain Transparency: Continue to be open about the custom process, lead times (especially during peak seasons), and the fact that it's a one-artist operation. This manages expectations and builds trust.
• •Focus on Individuality and Expression: Consistently tie the product back to the customer's desire for self-expression and uniqueness. Frame the helmets as a way for riders to showcase their personality and stand out from the crowd.

Social Perception

Highly Skilled Artist, "Cool Factor", Premium Product, Trustworthy (despite online counterfeiting), Unique & Desirable

Copy Examples

• •Headline: UNLEASH YOUR ALTER EGO. Body: Your ride is an extension of you. Shouldn't your helmet be too? At AirGraffix, we transform premium helmets into hand-painted statements. Dare to be different.
• •Headline: FROM YOUR VISION TO THE VISOR. Body: Got a dream design? We bring it to life. Full custom, hand-painted helmets by artist Lonnie. Quality that protects, art that projects. Let's create your masterpiece.
• •Headline: MORE THAN PAINT. IT'S PERSONALITY. Body: Don't just wear a helmet. Wear your story. AirGraffix delivers meticulously crafted, airbrushed helmets that are as unique as your journey. Get ready for the thumbs up.
• •Headline: ICONIC DESIGNS. LEGENDARY RIDES. Body: Whether it's your favorite superhero or a completely original concept, we paint your passion onto a top-quality lid. Featured in movies, coveted by riders. What will your AirGraffix helmet say?
• •Headline: ART THAT MOVES YOU. LITERALLY. Body: Experience the thrill of a helmet that’s as much a piece of art as it is protection. Hand-painted by AirGraffix, built to turn heads and last a lifetime. Your road, your rules, your art.