Brand Tone

Direct, Informative, Community-Focused, Accessible, Value-Oriented

Brand Values

• •Authenticity
• •Quality
• •Customer Satisfaction
• •Passion for Football
• •Accessibility/Affordability

Best Practices

• •Clearly communicate product benefits (e.g., affordable prices, fast delivery, wide range).
• •Emphasize authenticity and quality in all communications.
• •Highlight positive customer reviews and testimonials.
• •Use direct and informative language to convey product features and shipping details.
• •Maintain a community-focused approach by encouraging user-generated content and engagement.

Social Perception

A trustworthy and reliable source for authentic and high-quality football jerseys at affordable prices, fostering a strong community of passionate football fans.

Copy Examples

• •At aidksport, bringing customers high-quality jerseys at affordable prices isn't just a saying, it's our promise.
• •Shop now for fast global shipping!
• •Authentic football shirts - 100% authentic shirts.
• •High quality football shirts with excellent fabric and details, according to our customers.
• •Join our community of football fans and share your unboxing experience with #aidkunboxing.