Brand Tone

Enthusiastic and Passionate, Approachable and Friendly, Community-Oriented, Informative and Helpful, Modern and Dynamic

Brand Values

• •Passion for Motorcycling
• •Customer Focus & Community
• •Quality and Reliability
• •Adventure and Freedom
• •Accessibility
• •Support and Expertise

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Aida Motors' tone (Enthusiastic, Friendly, Community-Oriented, Informative, Dynamic) with examples of "do's and don'ts." Share this with anyone creating content.
• •Always Speak from Passion: Every piece of copy should reflect a genuine love for motorcycles and the riding experience. Use vivid, evocative language that conveys excitement and freedom.
• •Prioritize Community Engagement: Write copy that invites interaction. Ask questions, encourage sharing of experiences (#ClienteAida, #FamiliaAida), and respond to comments in the established friendly and helpful tone.
• •Balance Enthusiasm with Information: While the tone is energetic, ensure that practical information (product details, service benefits, financing options) is clear, accurate, and easy to understand. Avoid jargon where possible, or explain it simply.
• •Stay Visually and Tonally Consistent Across Platforms: While the style might adapt slightly (e.g., TikTok being more informal than a website technical page), the core energetic, friendly, and passionate tone should be recognizable everywhere. Use similar emojis, hashtags, and phrasing patterns where appropriate to reinforce brand identity.

Social Perception

Positive Engagement, Aspiring Brand for Riders, Community Builder, Responsive, Associated with Adventure

Copy Examples

• •Instagram Post (Image of a new adventure bike): Unleash your inner explorer! 🏞️ The new [Motorcycle Model] has just landed at Aida Motors, ready to conquer any terrain. Where will your next adventure take you? Tag your riding buddy who needs this beast! #AidaMotors #AdventureSinLímites #NuevaMoto #MotoquerosChile #ExploraChile
• •Facebook Ad (Promoting a seasonal sale): Rev up your savings! 🔥 Spring into action with incredible deals on selected bikes and gear at Aida Motors! Don't just dream about the open road, own it! Visit your nearest Aida Motors store today or click here to see all offers! 👉 [Link] #AidaMotors #OfertasMotos #EquipamientoMotero #FamiliaAida #AhorraConAida
• •TikTok Video Script (Short, punchy, showing off a sporty model): (Video: Quick cuts of the bike, close-ups on features, rider enjoying a ride) Text Overlay: Weekend vibes loading... 💯 Voiceover/Sound: Upbeat, trending audio. Caption: Ready to turn heads? The [Motorcycle Model] from Aida Motors: Pure style, pure adrenaline. 😉 #AidaMotors #MotoLife #EstiloSobreRuedas #TikTokChile #AdrenalinaPura @aidamotors.cl
• •Website Banner (Homepage): Your Journey Starts Here. Expert advice, quality bikes, and the Aida Motors family cheering you on. Discover your perfect ride today!
• •Email Newsletter Subject Line (Targeting existing customers): Hey [Customer Name], Ready for Your Next Aida Adventure? Check Out What's New! (Body snippet): Being part of the #FamiliaAida means always having new trails to blaze! We've got exciting new arrivals and exclusive offers just for our loyal riders. Plus, get expert tips for keeping your ride in top shape for the season!