Brand Tone

informative, trustworthy, and socially conscious

Brand Values

• •Health & Safety
• •Social Responsibility & Equity
• •Quality & Efficacy
• •Innovation
• •Sustainability/Environmental Consciousness
• •Accessibility

Best Practices

• •Prioritize Clarity and Accuracy: Always explain the benefits and technology in simple, understandable terms, ensuring all claims about filtration capabilities and certifications are accurate and verifiable.
• •Integrate the Social Mission: Weave the brand's commitment to social responsibility and the "10 a 1" program into various communications, not just dedicated social impact sections. This reinforces the socially conscious aspect of the brand's identity.
• •Emphasize Trust and Safety: Consistently highlight certifications, testing, and the health benefits of clean water to build and maintain trust. Use reassuring language that speaks to the safety and reliability of the products.
• •Be Solution-Focused and Empowering: Frame products as practical solutions to common water quality concerns. Empower consumers by showing them how easy it is to install and use the filters to improve their daily lives.
• •Maintain an Empathetic and Accessible Voice: While informative, the tone should remain approachable and empathetic to the concerns of individuals and families regarding water quality. Avoid overly technical jargon where possible, or explain it clearly. Show understanding of the challenges faced, especially when addressing rural water issues.

Social Perception

Positive Impact, Reliable Product Provider, Advocate for Clean Water, Problem Solvers, Community-Oriented, General Water Crisis Awareness

Copy Examples

• •Headline: Peace of Mind in Every Drop. Certified Protection for Your Family. Body: With EOZ filters, you're not just drinking water; you're embracing health. Our NOM-certified technology removes 99.9% of bacteria and impurities, ensuring every glass is safe and pure. Protect your loved ones, effortlessly.
• •Headline: Clean Water for All of Mexico. Your Purchase Makes a Difference. Body: At EOZ, we believe everyone deserves access to safe water. That's why for every 10 filters we sell, we donate one to a rural community in need. Choose EOZ and join our mission to bring health and hope across the nation.
• •Headline: Tired of Bad Taste & Odors? Rediscover Pure Water, Straight From Your Faucet. Body: Say goodbye to chlorine smells and unpleasant tastes. EOZ's advanced activated carbon and microfiltration technology transforms your tap water into delicious, crystal-clear refreshment. Easy to install, long-lasting, and simply better.
• •Headline: The Science of Clean Water, Simplified for Your Home. Body: Our filters feature 0.1-micron hollow fiber membranes and high-density activated carbon, rigorously tested to meet NOM-244-SSA1-2020 standards. This means superior protection against contaminants, delivering consistently safe water you can trust. Learn more about our technology at agualimpia.mx.
• •Headline: Don't Let Water Worries Contaminate Your Life. EOZ: Your Shield Against Impurities. Body: From sediments to invisible bacteria, your water can harbor hidden threats. EOZ filters provide a reliable barrier, ensuring your family enjoys water that's not only clean but also promotes well-being. Invest in health, invest in EOZ.