Brand Tone

Helpful, Practical, Friendly, Accessible, Innovative, Modern, Trustworthy, Secure, Enthusiastic and Engaging

Brand Values

• •Innovation
• •Quality
• •Customer Satisfaction & Trust
• •Practicality/Facilitation
• •Accessibility & Affordability

Best Practices

• •Prioritize "Facilita" (Makes Easy): Ensure all copy, from product descriptions to social media captions, answers the question: "How does this make the customer's life easier, better, or more enjoyable?" Use clear, straightforward language.
• •Maintain a Friendly & Approachable Voice: Use contractions (e.g., "it's," "you'll"), ask questions to engage the audience, and use emojis appropriately to convey warmth, especially on social media. Avoid overly formal or technical jargon unless explaining a specific product feature where clarity is paramount.
• •Highlight Innovation & Quality: Consistently weave in the concepts of newness, smart design, and reliability. Use phrases like "discover the latest," "smart solution," "built to last," or "quality you can trust."
• •Be Solution-Oriented: Frame product benefits around solving a customer's problem or fulfilling a need. Instead of just listing features, explain the positive outcome those features provide.
• •Stay Consistent Across Platforms, Adapt to Nuances: While the core tone should remain, adapt the style slightly for each platform. For instance, TikTok and Instagram might allow for more playful and visual language, while website copy might be slightly more descriptive and benefit-driven, and customer service interactions should always be empathetic and clear. Regularly review content across all channels to ensure alignment.

Social Perception

Positive Customer Experiences, Reliable Online Store, Innovative Product Source, Engaging on Social Media

Copy Examples

• •Tired of the same old routine? ✨ Discover the [Product Name] and transform your daily tasks into moments of magic! Smart, simple, and designed for *your* life. #AgoraFacilita #SmartHome #Innovation
• •Unlock the secret to mindful savings! ⛩️ Our WoodBox, inspired by Japanese wisdom, makes saving money a beautiful ritual, not a chore. Start your journey to financial wellness today. #WoodBoxBrasil #SaveSmarter #AgoraFacilita
• •Why make it complicated when it can be easy? 😉 At Agora Facilita, we find the coolest, most practical innovations so you don't have to. Your everyday, simplified. #LifeHacks #ProblemSolved #ShopSmart
• •Spend less time prepping, more time enjoying! 🍳 Our [Kitchen Product Name] is here to revolutionize your cooking game. Get yours and taste the difference! #KitchenHacks #EasyCooking #AgoraFacilita
• •Got a question? Need a hand? 👋 Our friendly team at Agora Facilita is always here to help make your shopping experience smooth and joyful! Your satisfaction is our priority. #CustomerLove #ShopWithConfidence