Brand Tone

Passionate & Enthusiastic, Expert & Knowledgeable, Confident & Reassuring, Direct & No-Nonsense, Slightly Humorous/Approachable

Brand Values

• •Innovation
• •Quality & Reliability
• •Customer-Centricity & Problem Solving
• •Passion & Experience
• •American Made/Enterprise
• •Safety

Best Practices

• •Speak from Experience, Not Just a Script: Infuse copy with the genuine passion and expertise that comes from real-world off-road and mechanical experience. Use language that resonates with those who live and breathe automotive work.
• •Prioritize Problem/Solution: Frame product benefits around solving specific, relatable frustrations that vehicle owners and racers face. Emphasize how AGM makes their lives easier, safer, or more efficient.
• •Balance Expertise with Approachability: While showcasing deep knowledge, maintain a direct, clear, and sometimes slightly informal tone that doesn't alienate less experienced users. Avoid overly technical jargon where simpler terms suffice, or explain it briefly.
• •Reinforce Core Values Consistently: Weave in mentions of innovation, reliability, quality, and the "Passion Driven Engineering" ethos naturally within product descriptions, social posts, and stories.
• •Be Confident, Not Arrogant: Let the quality and innovation of the products, along with customer testimonials and strong warranties, convey confidence. The tone should be reassuring and supportive, reflecting a brand that stands firmly behind its offerings.

Social Perception

Trusted by Experts and Enthusiasts, Innovative Problem Solvers, High-Quality, Premium Products, Responsive Customer Service, Community-Oriented

Copy Examples

• •Headline: Stop Wrestling. Start Wrenching. Body: Tired of tools that fight you every step of the way? AGM Products are born from 40 years on the track and in the dirt. We engineer passion into every design, so you can #WorkSmart in the shop and #PlayHard on the trail. Experience the AGM difference – tools built to perform, guaranteed for life.
• •Headline: Baja-Proven. Garage-Perfected. Body: The desert doesn't forgive. Neither should your tools. AGM brings race-winning innovation to your garage with tools engineered for the extreme. From our game-changing jacks to precision bleeders, get the reliability that pros trust and the ease every enthusiast deserves.
• •Headline: Your Adventure Demands It. We Engineer It. Body: Uncharted trails? Grueling repairs? Bring it on. AGM Products aren't just tools; they're your partners in adventure and problem-solving. Built by racers, for you. Confidence, bolted on.
• •Headline: Lift Smarter, Not Harder. The [Specific AGM Jack] – Safety and Speed in One. Body: Forget sketchy setups and wasted time. Our [Specific AGM Jack, e.g., Electric Jack] delivers robust lifting power and patented safety features, so you can get back to what matters. Trusted by off-roaders, military, and DIY heroes worldwide.
• •Headline: The Only Thing Tougher Than The Terrain? Your AGM Gear. Body: When you're miles from nowhere, tool failure isn't an option. That’s why AGM Products are relentlessly tested to exceed expectations. Invest in gear as serious as your adventures. Lifetime Defect Shield included.