Brand Tone

Aspiring, Earnest, Customer-Focused

Brand Values

• •Quality
• •Customer Satisfaction
• •Growth

Best Practices

• •Focus on "Thoughtfulness" and "Curation": Use words like "thoughtfully selected," "curated," "handpicked," and "bespoke" to emphasize the value beyond the physical product. This differentiates the brand from mass-market retailers.
• •Tell the Story: Leverage the brand's origin story of a small shop. It’s a powerful asset. Use phrases like "From our family to yours," "Our journey in every gift," and "Grounded in tradition, designed for today" to build an emotional connection.
• •Segment the Tone: Use a professional, polished, and benefits-driven tone for B2B communications (corporate gifting on LinkedIn). Adopt a warmer, more personal, and engaging tone for B2C communications (Instagram, Facebook).
• •Emphasize the "Why," Not Just the "What": Instead of just selling a gift basket, sell the "moment of delight," the "strengthened client relationship," or the "perfect expression of gratitude."
• •Avoid "Agile" Terminology: Given the overwhelming brand confusion, the brand should lean into its actual products (gifting, decor, toys) and de-emphasize the word "Agile" in its marketing copy, as it does not align with its business and makes it un-findable. The most critical recommendation is a potential rebranding to avoid competing in a search space where it cannot win.

Social Perception

Non-existent / Invisible

Copy Examples

• •Beyond the Gift Box. Discover curated corporate gifts and unique treasures that tell a story. Thoughtfully selected, professionally delivered.
• •From a humble local shop to a premier online destination, our passion has always been the same: delivering joy. We specialize in unique gifts and corporate solutions that create lasting impressions, backed by a family-run promise of quality and care.
• •Elevate your corporate gifting strategy. At Agile World India, we understand that a gift is more than an object—it's a gesture of appreciation. Partner with us to design bespoke gifting experiences that reflect your company's values and strengthen your business relationships. #CorporateGifting #EmployeeAppreciation #ClientGifts
• •That 'perfect gift' feeling? We’ve bottled it. ✨ Introducing our new collection of handcrafted decor. Perfect for the home, the office, or that special someone who deserves a little sparkle. #UniqueGifts #HandcraftedDecor #GiftIdeas
• •Make Your Next Corporate Event Unforgettable.