Brand Tone

Elegant & Sophisticated, Authentic & Artisanal, Modern & Revisited, Proudly Moroccan, Customer-Oriented

Brand Values

• •Craftsmanship
• •Authenticity
• •Quality
• •Cultural Heritage
• •Beauty & Aesthetics
• •Modernity/Innovation

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Agha's tone (Elegant, Authentic, Modern Moroccan, Proud) and style preferences (e.g., use of French and Arabic, specific vocabulary related to craftsmanship). Share this with anyone creating content.
• •Prioritize "Artisanat Revisité": Consistently weave in the narrative of modernizing traditional crafts. Use terms like "revisited," "contemporary Moroccan," "modern heritage" to reinforce this unique selling proposition.
• •Showcase, Don't Just Tell: Instead of simply saying "high quality," describe the materials, the handcrafted process, or the artisan's story. Let the details convey the quality and authenticity.
• •Maintain Visual-Textual Harmony: Ensure the copy complements the elegant and high-quality visuals used, especially on Instagram. The language should match the sophistication of the imagery.
• •Engage Authentically: When responding to comments or messages, maintain the polite, helpful, and refined tone. Address customers in the language they use (French or Arabic primarily, based on Instagram interactions), reinforcing a personal and respectful connection.

Social Perception

Positive, Desirable Products, Local Pride, Limited Broader Online Footprint

Copy Examples

• •Élevez votre intérieur avec l'artisanat marocain réinventé. ✨ Découvrez notre nouvelle collection de luminaires faits main, où tradition et design contemporain se rencontrent pour illuminer votre espace. Chaque pièce raconte une histoire. Laquelle choisirez-vous? #AghaMaroc #ArtisanatRevisité #DécorationMarocaine #FaitMainAvecAmour
• •Agha: The Soul of Moroccan Craftsmanship, Redesigned for Modern Living. Authentic. Artisanal. Uniquely Yours.
• •...Hand-woven by master artisans in the Atlas Mountains, this rug is more than just a décor piece – it's a testament to generations of Moroccan heritage. Crafted with the finest local wool, its intricate patterns bring timeless elegance and warmth to any room...
• •Transformez votre maison avec Agha. 🛋️ Mobilier et décoration artisanale marocaine d'exception. Visitez notre boutique à Casablanca (Bd Ghandi) ou commandez en ligne. Livraison dans tout le Maroc. 🇲🇦 #AghaCasablanca #DesignMarocain #ChezSoiAvecAgha
• •At Agha, we believe in the enduring beauty of Moroccan craftsmanship. Our mission is to honor these rich traditions while infusing them with a touch of modern elegance, creating timeless pieces that bring artistry and soul into your home.