Tono de Marca

Caring & Compassionate, Ethical & Responsible, Informative & Expert, Approachable & Friendly, Confident & High-Quality, Modern & Minimalist

Valores de Marca

• •Care
• •Sustainability
• •Clean Beauty
• •Efficacy & Performance
• •Philanthropy & Giving Back
• •Integrity & Transparency
• •Innovation

Mejores Prácticas

• •Lead with 'Care': Ensure that the compassionate and caring aspect of the brand is woven into all communications, whether it's about product benefits, environmental impact, or social initiatives.
• •Educate, Don't Just Sell: Provide valuable information about hair health, ingredient benefits, and sustainable practices. This reinforces expertise and builds trust.
• •Be Transparent and Honest: Clearly communicate about what is (and isn't) in the products. Highlight the 'free-from' lists and the natural derivations of ingredients.
• •Show, Don't Just Tell, Your Values: Instead of simply stating 'we are sustainable,' explain *how* (e.g., 'Our refill pouches reduce plastic waste...'). Similarly, share stories and impacts from the One Girl Can partnership.
• •Maintain a Positive and Empowering Voice: Focus on solutions, benefits, and the positive impact of choosing AG Care – for the user's hair, for the planet, and for the community. Ensure language is inclusive and uplifting.

Percepción Social

Trusted & Reputable, Ethically Conscious, Socially Responsible, Effective for Various Hair Types, Good Value (especially refills)

Ejemplos de Copy

• •Headline: Healthy Hair, Happy Planet. Body: Discover AG Care: consciously crafted formulas that are as kind to your hair as they are to the Earth. Vegan, cruelty-free, and packed with plant-based goodness. Because care is in our nature.
• •Headline: More Than Just Beautiful Hair. Body: With every AG Care purchase, you’re not just investing in salon-quality results, you’re supporting a girl’s education in Kenya through One Girl Can. Look good, feel good, do good.
• •Headline: The Science of Nature, Bottled for You. Body: We meticulously blend the best of science and nature to create high-performance hair care. Free from harsh sulfates and parabens, full of ingredients your hair will love. Experience the AG Care difference.
• •Headline: Refill. Reuse. Rejoice! Body: Our innovative refill pouches reduce plastic waste by 73% and save you money! Keep your hair and your conscience clean with AG Care’s sustainable solutions.
• •Headline: Got Hair Goals? We’ve Got the Clean Solution. Body: From vibrant color protection to defined curls, AG Care offers targeted treatments with nutrient-rich, vegan ingredients. Tell us your hair concern, and we’ll share your perfect AG Care ritual.