Brand Tone

Aspirational & Sophisticated, Quality-Conscious

Brand Values

• •Elegance & Style
• •Quality & Craftsmanship
• •Confidence & Status
• •Accessibility
• •Customer Focus
• •Authenticity

Best Practices

• •Use sophisticated language to convey elegance and aspiration.
• •Highlight the quality and craftsmanship of the products.
• •Emphasize the timelessness and enduring style of the brand.
• •Focus on how the products enhance confidence and status.
• •Maintain a balance between luxury and accessibility to appeal to a broad audience.

Social Perception

Positive (amongst known customers), Emerging Brand with International Reach

Copy Examples

• •"Elevate your presence with our meticulously crafted accessories, designed to transcend time and embody masculine elegance."
• •"Experience the epitome of refined taste with our exclusive collection of luxury watches, where impeccable design meets unparalleled durability."
• •"Discover the perfect symbol of confidence and status with our handcrafted pieces, each a testament to exceptional craftsmanship."
• •"Agdo's Men: Redefining masculine elegance through timeless designs and affordable luxury."
• •"From our roots in Brazil to our base in the United Kingdom, we bring a cosmopolitan spirit to every piece, ensuring sophistication and style."