Brand Tone

Artistic & Passionate, Authentic & Handmade, Inspirational & Spiritual (subtle), Elegant & Sophisticated, Friendly & Approachable

Brand Values

• •Uniqueness & Individuality
• •Craftsmanship & Quality
• •Cultural Appreciation & Heritage
• •Creativity & Artistic Expression
• •Bringing Beauty & Joy
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., artistic, authentic, inspirational, elegant, friendly), including do's and don'ts, preferred vocabulary, and examples. This ensures anyone writing for the brand is aligned.
• •Always Emphasize 'Handmade' and 'Unique': These are core selling propositions. Weave these concepts naturally into product descriptions, social media posts, and all communications to reinforce the brand's value.
• •Tell the Story Behind the Art: Share the inspiration, the process, or the cultural significance. This adds depth and connects with customers on an emotional level, aligning with the passionate and authentic tone. (e.g., 'Inspired by the deep blues of the Kenyan coast...' or 'This pouring technique took months to perfect...')
• •Use Evocative and Sensory Language: Appeal to the senses by describing colors, textures, the play of light, and the emotions the art evokes. This aligns with the artistic and elegant aspects of the brand. (e.g., 'velvety smooth finish,' 'colors that dance,' 'a tranquil piece that calms the soul').
• •Maintain Authenticity and Personality (Especially from the Artist): When appropriate (like on social media or the 'About Us' page), let the artist's genuine voice and passion shine through. This builds trust and makes the brand more relatable and approachable, reinforcing the friendly and authentic facets of the tone. Avoid overly corporate or generic language.

Social Perception

Appreciation for Artistry, Support for Handmade & Small Business, Positive & Uplifting, Seen as High Quality, Culturally Interesting

Copy Examples

• •Product Description (Resin Coasters): 'Protect your surfaces with a splash of soulful artistry. Each of these resin coasters is a miniature universe, hand-poured with vibrant hues inspired by African sunsets and oceanic depths. Unique, durable, and designed to bring a touch of elegant energy to your home. No two are exactly alike – just like the moments you'll share around them.'
• •Instagram Post (New Painting Reveal): 'Pouring my heart and heritage onto the canvas. ✨ This new piece, 'Serengeti Dreams,' is a vibrant celebration of African spirit and the wild beauty that inspires me daily. Each brushstroke tells a story, each color sings a song. I hope it brings as much warmth and inspiration to your space as it did to my studio creating it. Available now – link in bio for this one-of-a-kind treasure.'
• •Email Newsletter Subject Line: 'Unlock a World of Unique, Handmade Art ✨ Inside: New Arrivals & Artist Insights!' Email Body Snippet: 'Dear Art Lover, Step into The Muganist studio this week and discover pieces born from passion and patience. From mesmerizing resin trays that capture the light, to paintings that whisper tales of distant lands, each creation is a unique expression, handcrafted with love and a touch of African soul. Find your next heirloom piece today.'
• •Facebook Ad (Targeting Home Decor Enthusiasts): 'Tired of the ordinary? Elevate your home with unique, handcrafted art by The Muganist. Specializing in vibrant resin designs and African-inspired paintings, each piece is a statement of individuality and artistic passion. Bring soulful beauty to your everyday. Shop now and discover art that speaks to you.'
• •About Us Snippet (Website): 'More than just art, The Muganist offers a piece of my soul. As a self-taught artist from Kenya, now based in the Netherlands, I pour my heritage, passion for nature, and love for vibrant color into every handmade creation. My mission is to craft unique, high-quality pieces that don't just decorate a space, but fill it with positive energy and a story of authentic expression.'