Brand Tone

Innovative & Tech-Forward, Professional & High-Quality, Empowering & Creative, Caring & Hair Health-Conscious, Sleek & Modern

Brand Values

• •Innovation
• •Quality & Performance
• •Empowerment & Self-Expression
• •Hair Health
• •Convenience & Freedom

Best Practices

• •Prioritize "Innovative Empowerment": Always weave in language that speaks to both the advanced technology (e.g., "Dual Heater," "intelligent heat," "precise control") and the user's ability to achieve professional results and express their unique style (e.g., "unlock your creativity," "master your look," "effortless styling").
• •Emphasize Hair Health as a Core Benefit: Position the technology not just for styling, but as a means to protect and care for hair (e.g., "style without the damage," "healthy-looking results," "prevents overheating").
• •Maintain a Sleek, Premium Lexicon: Use sophisticated and modern vocabulary that mirrors the product's design. Avoid overly casual or slang terms. Words like "ergonomic," "distinctive," "optimized," and "premium" fit well.
• •Highlight Cordless Freedom & Versatility: Consistently remind the audience of the convenience and go-anywhere capability of the cordless design, including features like "Flight Mode Plug" and "Hybrid Mode."
• •Be Confident and Direct, Yet Approachable: The tone should exude confidence in the product's capabilities and quality, but remain inviting and focused on the user's experience and the positive transformation they can achieve.

Social Perception

Customers often praise the product's design aesthetics, fast preheating, and its effectiveness in straightening and styling. The cordless feature is seen as a significant benefit for convenience and travel. The technological aspects and awards contribute to a perception of an innovative, high-end product. However, common criticisms are the product's weight and reports of units not working or having battery issues.

Copy Examples

• •Headline: Aesty: Unlock Your Inner Stylist. Professional Results, Effortless Freedom. Body: Experience the future of hair styling. Our award-winning Dual Heater™ technology delivers flawless, healthy-looking hair in a single pass. Go cordless. Go creative. Go confidently Aesty.
• •Headline: Redefine Your Routine. Protect Your Radiance. Body: Tired of cords and compromises? The Aesty flat iron’s intelligent heat control and innovative Hidden Hinge™ design mean superior styling without the damage. Style smarter, not harder.
• •Headline: From Busy Mornings to Glamorous Nights: Your Style, Anywhere. Body: The Aesty cordless styler. Powerful. Portable. Perfectly Precise. Craft your signature look wherever life takes you, knowing your hair’s health is our top priority.
• •Headline: Technology Meets Artistry. Your Hair, Elevated. Body: Discover the Aesty difference. Our engineers obsessed over every detail, from the 40-second heat-up to the consistent temperature, so you can focus on creating. Unleash your hair’s true potential.
• •Headline: The Freedom to Create. The Power to Impress. Body: Break free from limitations. The Aesty Dual Heater™ flat iron offers up to 30+ minutes of cordless styling and a Hybrid Mode™ for continuous power, giving you the versatility to perfect every strand.