Brand Tone

aspirational, professional, and supportive

Brand Values

• •Safety
• •Excellence & Quality
• •Passion for Aviation
• •Achievement & Empowerment
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (aspirational, professional, supportive) with examples of do's and don'ts. This ensures anyone creating content understands the desired voice.
• •Focus on the "Why": Remind writers of AerSol's core mission – not just teaching flight, but empowering individuals, fostering a passion for aviation, and prioritizing safety. This "why" should subtly infuse the copy.
• •Emphasize Student Success and Journeys: Continue to tell stories of achievement. Use language that celebrates milestones, acknowledges challenges overcome, and highlights the transformative power of learning to fly. This reinforces the supportive and aspirational aspects.
• •Balance Professionalism with Enthusiasm: While maintaining a high degree of professionalism regarding safety and training standards, allow genuine enthusiasm for aviation to shine through. Use vivid, evocative language when describing the experience of flight, balanced with clear, concise information about services.
• •Review and Refine Regularly: Periodically review your website copy, social media posts, and marketing materials to ensure they consistently align with the defined brand tone and values. Get feedback from team members and even trusted clients.

Social Perception

reputable and dedicated flight training organization

Copy Examples

• •Headline (Website/Ad): "Your Journey to the Skies Begins Here. Discover the Freedom of Flight with AerSol's Expert Training."
• •Social Media Post (Instagram/Facebook - celebrating a student): "Cleared for Takeoff! Huge congratulations to [Student's Name] on conquering their first solo flight! Your dedication is inspiring, and the sky is truly the limit. We're proud to be part of your journey. #AerSol #FirstSolo #PilotTraining #FuturePilot #AERfluence"
• •Service Description (Website - Flight Training): "At AerSol, we don't just teach you to fly; we mentor you to become a confident, skilled, and safe aviator. Our experienced instructors and meticulously maintained aircraft provide the ideal environment for you to achieve your aviation dreams, backed by our unique AERfluence approach to success."
• •Email Subject Line (Prospective Student): "Ready to Earn Your Wings? Explore Pilot Programs at AerSol."
• •Facebook Ad Copy: "Dreaming of becoming a pilot? AerSol offers comprehensive flight training that combines world-class instruction with a supportive community. Safety. Skill. Success. Start your adventure with us. Learn more at aersol.com."