Brand Tone

Motivational & Aspirational, Community-Focused & Inclusive, Performance-Oriented & Authentic, Energetic & Passionate, Slightly Edgy & Modern

Brand Values

• •Performance
• •Durability & Quality
• •Community
• •Passion & Dedication
• •Authenticity
• •Resilience

Best Practices

• •Develop a Brand Voice Chart: Create an internal document that explicitly defines the brand's tone (e.g., "Motivational, Energetic, Authentic, Community-Oriented") and lists "do's and don'ts" for language, specific words to use or avoid, and the overall feeling copy should evoke.
• •Prioritize Action-Oriented Language: Use strong verbs and active voice to convey energy, performance, and determination. Focus on what athletes *do* and *achieve* with the products (e.g., "Crush your goals," "Elevate your game," "Power through").
• •Incorporate Community & Inclusivity: Regularly use terms like "community," "family," "together," "we." Feature user-generated content (with permission) and directly address the audience in a way that makes them feel part of something bigger.
• •Stay Authentic and Relatable: While aspirational, avoid overly corporate or detached language. Share real stories, struggles (and how to overcome them), and maintain a connection to the everyday grind of training. Use terminology familiar to the target audience (e.g., WOD, PR, AMRAP) where appropriate.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, in social media captions, email marketing, and even customer service interactions is aligned. Regular internal reviews of content can help maintain this consistency. Use consistent hashtags that reinforce brand values and tone.

Social Perception

A dedicated fitness/CrossFit apparel and accessories brand, Supportive of the local (Slovak) fitness community, A provider of quality gear, Aspirational yet relatable, Modern and stylish

Copy Examples

• •Grip tighter. Lift heavier. Fail never. Our new [Product Name] Grips aren't just an accessory; they're your new PR partner. Engineered for brutal WODs and relentless sessions. Feel the difference. #AeonAthletics #UnleashPotential #BuiltToLast
• •This is what strength looks like. This is the #AeonCommunity. Tag a training buddy who pushes you beyond your limits every single day. Together, we rise. #AeonStrong #FitnessFamily #MotivationMonday
• •The only easy day was yesterday. Today, we earn it. Fuel your fire with gear that works as hard as you do. Aeon Athletics: For the relentless. #TrainHarder #PerformanceGear #AeonAthlete
• •Beyond the Hype. Beyond the Limits. Aeon Athletics delivers premium performance wear, meticulously designed for those who demand more. Quality that endures. Support that empowers. #DominateYourDomain #AeonPerformance
• •Move without restriction. Conquer every rep. Our [Product Name] leggings/shorts offer the ultimate fusion of comfort, durability, and style, so your only focus is the next lift. #EngineeredForMovement #AeonFit #SquatProof