Brand Tone

Friendly and Accessible, Value-Oriented, Dependable and Supportive

Brand Values

• •Connectivity and Sharing
• •Ease of Use/Simplicity
• •Value/Affordability
• •User Satisfaction
• •Technological Advancement and Innovation
• •Quality, Functionality, and Style
• •Privacy

Best Practices

• •Focus on Connection and Emotion: Emphasize how the product helps people share love, joy, and memories, rather than just listing technical specifications. Use words that evoke warmth and togetherness.
• •Keep it Simple and Clear: Avoid overly technical jargon. Explain features and benefits in a way that is easy for everyone to understand, particularly a less tech-savvy audience. Highlight ease of setup and use.
• •Highlight Value and Affordability (Subtly): While showcasing features, imply or state that these benefits come at a reasonable price point, making it an accessible choice.
• •Use a Friendly and Approachable Voice: Write as if you're talking to a friend. Use contractions and a conversational style where appropriate. Ensure calls to action are inviting.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, in email marketing, social media posts, and product descriptions is uniform and reinforces the core brand values of connection, simplicity, and value.

Social Perception

Positive for Gifting, Good Value for Money, Functional but Not Premium, Reliable for Photo Sharing

Copy Examples

• •Headline: Share Every Smile, Miles Apart. Body: Bring your family closer with the AEEZO Digital Photo Frame. Instantly share precious moments from your phone to theirs, no matter the distance. Easy to set up, delightful to watch. The perfect way to keep loved ones in the loop.
• •Headline: Your Memories, Beautifully Displayed. Amazing Value. Body: Relive your favorite snapshots in stunning clarity with the AEEZO Smart Frame. Enjoy a vibrant display, simple sharing with the AiMOR app, and ample storage – all at a price that makes sense. Why wait to celebrate your moments?
• •Headline: The Gift of Connection: Simple, Heartfelt, AEEZO. Body: Looking for a gift that truly matters? The AEEZO Digital Photo Frame lets you send love and updates directly to their living room. Perfect for grandparents and anyone who loves to see familiar faces. Share joy, effortlessly.
• •Headline: Effortless Sharing, Endless Joy. That’s AEEZO. Body: Don’t let those great photos stay hidden on your phone! With AEEZO, sharing life’s highlights with family and friends is as easy as a tap. Set it up in minutes and let the good times roll.
• •Headline: Smart Tech, Warm Hearts. Experience AEEZO. Body: AEEZO brings you the latest in digital photo frame technology, designed with simplicity and connection in mind. Quality, functionality, and a seamless way to share your world – that's the AEEZO promise.