Brand Tone

Professional and Authoritative, Innovative, Reliable and Quality-Focused, Customer-Centric

Brand Values

• •Innovation/Technology Leadership
• •Quality and Excellence
• •Sustainability
• •Customer Focus/Partnership
• •Integrity and Ethical Behavior
• •Collaboration and Teamwork
• •Global Reach, Local Support

Best Practices

• •Emphasize Engineering Heritage: Consistently reference GKN's long history, global expertise, and role as an OEM supplier to build trust and authority.
• •Focus on Quality and Reliability: Use terms like "genuine," "OEM-quality," "precision-engineered," "durable," and "tested" to reinforce the product's dependability.
• •Maintain a Professional and Expert Voice: Avoid overly casual language or slang. The tone should be knowledgeable, helpful, and confident, assuring customers they are getting the best.
• •Highlight Performance and Fitment: Stress that GKN parts are designed for optimal vehicle performance and precise fit, reducing installation issues and ensuring longevity.
• •Be Clear and Direct: Provide clear product descriptions, specifications, and an easy way for customers (whether workshops or individuals) to find the exact part they need. Ensure calls to action are straightforward.

Social Perception

Industry Professionals/B2B: GKN (particularly GKN Automotive and Aerospace) is perceived as a leading, innovative, and reliable Tier 1 supplier in the automotive and aerospace industries. They are seen as a key technology partner for major OEMs. Aftermarket Customers (Workshops/Consumers via distributors like GSF): Perceived as a supplier of high-quality, OEM-level replacement parts. The brand conveys trust and technical expertise.

Copy Examples

• •Headline: Keep Your Vehicle Performing at its Peak. Body: Choose GKN Direct for genuine, OEM-quality driveline components. Engineered for excellence, built to last. Don't compromise on quality. Call to Action: Find Your Part Now.
• •Headline: The Professionals' Choice for Driveline Spares. Body: GKN has been a trusted partner to global automakers for decades. Bring that same level of engineering and reliability to your workshop or garage with parts from GKN Direct. Call to Action: Browse Our Catalogue.
• •Headline: Drive with Confidence. Drive with GKN. Body: From CV joints to complete driveshafts, every GKN component is manufactured to stringent standards for optimal performance and durability. Get the right fit, every time. Call to Action: Learn More About GKN Quality.
• •Headline: Innovation in Motion, Direct to You. Body: GKN's legacy of engineering innovation extends to every spare part we offer. Access world-class driveline technology through GKN Direct and experience the difference. Call to Action: Shop GKN Parts.
• •Headline: Don't Settle for Less. Insist on GKN Genuine Parts. Body: Protect your vehicle's performance and longevity. GKN Direct provides the authentic components designed to meet the precise specifications of your car. Call to Action: Verify Your Part.