Brand Tone

Warm and Inviting, Artisanal and Passionate, Sensory and Evocative, Gentle and Caring, Slightly Luxurious yet Accessible, Trendy and reliable

Brand Values

• •Quality Craftsmanship
• •Well-being and Comfort
• •Eco-Consciousness
• •Customer Satisfaction
• •Passion
• •Innovation and Improvement

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., warm, artisanal, sensory, caring), including approved vocabulary, "do's and don'ts" for language, and example sentences. Share this with anyone creating content.
• •Focus on "Feeling" Words: Incorporate words that evoke emotions and sensory experiences. For Adoucisse, this means using terms related to warmth, comfort, tranquility, delight, and the specific notes in their scents.
• •Tell the "Handmade" Story: Consistently weave in the narrative of craftsmanship, care, and the use of quality, eco-friendly ingredients. This reinforces the artisanal value.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic. For Adoucisse, the warm, cozy, and natural imagery should be matched by equally inviting and descriptive text.
• •Listen and Adapt (Slightly): While consistency is key, pay attention to how customers talk about your brand and products. Their language can offer insights and subtly inform your tone to ensure it resonates, without drastically changing the core voice. Regularly review copy across all platforms for consistency.

Social Perception

The brand aims to be perceived as a trusted destination for lifestyle products, associated with gentleness, comfort, and care and also being a healthier, more environmentally friendly, and higher quality option.

Copy Examples

• •Unwind and let the day melt away. ✨ Our Mystic Forest handmade soy candle fills your home with the calming scents of ancient woods, lovingly poured to bring peace to your space. Discover your sanctuary. #Adoucisse #HandmadeCandles #EcoFriendlyLiving #ScentedSoyCandles #HomeSanctuary
• •Indulge in the comforting embrace of pure Vanilla Bean. Each Adoucisse candle is a little pot of handmade happiness, crafted with eco-friendly soy wax to ensure a clean, long-lasting warmth that gently transforms your room into a sweet haven.
• •Bring Home the Glow: Handcrafted Scents for Your Everyday Moments | Adoucisse
• •That first flicker feeling. ✨ Experience the artisanal difference with Adoucisse. Eco-friendly soy wax, captivating scents. Tap to shop!
• •Adoucisse: Crafting More Than Candles – We Pour Our Hearts into Every Scent. Experience Artisanal Warmth.