Brand Tone

Caring, Empathetic, Confident, Assuring, Accessible, Friendly, Engaging

Brand Values

• •Quality and Durability
• •Customer Well-being (Skin-Friendly)
• •Thoughtful Design
• •Authenticity and Trust
• •Affordability
• •Australian Owned

Best Practices

• •Highlight the hypoallergenic and waterproof features in all copy.
• •Emphasize the 'affordable luxury' aspect to attract a wider audience.
• •Share the founder's story to build trust and connection.
• •Use inclusive language to cater to people with sensitive skin.
• •Showcase customer testimonials to reinforce quality and design.

Social Perception

Positive perception as a problem-solving, good quality for price, stylish, desirable, and trustworthy local brand.

Copy Examples

• •Finally, beautiful jewellery that loves your skin as much as you do! Hypoallergenic, waterproof and designed for sensitive skin.
• •Affordable luxury without compromise. Discover our collection of 18k gold plated and 925 sterling silver pieces.
• •From our founder's heart to your jewellery box: crafted with love in Perth, Australia, for every beautiful you.
• •Waterproof, tarnish-resistant and ready for anything! Live your life without worrying about your jewellery.
• •Don't just take our word for it! See why our customers are raving about Adorneum's quality and design.