Brand Tone

Aspirational yet Accessible, Youthful and Trendy, Promotional and Urgent, Community-Oriented (on social media), Informal and Engaging (on social media)

Brand Values

• •Fashion-Forward
• •Affordability
• •Variety
• •Self-Expression
• •Inclusivity (implied)

Best Practices

• •Develop a Brand Voice Guide
• •Know Your Audience Deeply
• •Consistency Across All Channels
• •Use Storytelling and Relatability
• •Review and Refine Regularly

Social Perception

Source for Trendy, Cheap Clothes, Mixed Feelings on Quality and Service, Visually Appealing (Online), Hit-or-Miss Experience, Fast Fashion Entity

Copy Examples

• •✨ Your Next Style Obsession Starts Here. Fresh Trends, Unbeatable Prices. Shop New Arrivals! ✨
• •Stop scrolling & start dreaming! 🤩 Our new dress collection just dropped, and it's everything you need to turn heads this season. Which look is your fave? 👇 #AdorStoreStyle #NewCollection #DreamDress
• •☀️ Sun's out, style's out! ☀️ Make a splash with our latest swimwear – from bold bikinis to chic one-pieces. Get 20% OFF your first swim order with code SPLASH20. Don't wait, your perfect beach look is calling! Shop Now -> [Link]
• •Meet your new go-to top! Whether you're brunching with the besties or hitting the town, this piece brings the perfect blend of chic and comfort. Lightweight fabric, on-trend details – get ready to collect those compliments! 😉
• •🔥 You + This Sale = Match Made in Fashion Heaven! Up to 50% OFF Inside! 🔥