Brand Tone

Aspirational yet Accessible, Helpful and Customer-Centric, Enthusiastic and Engaging, Value-Driven, Confident

Brand Values

• •Customer Satisfaction: Prioritizing a "five-star customer experience" from in-store interaction to delivery and assembly.
• •Value for Money: Offering stylish, quality furniture at reasonable and competitive prices, often highlighted through sales and member discounts.
• •Style and Quality: Providing a curated collection of contemporary, high-quality furniture and homewares.
• •Accessibility & Convenience: Making stylish home furnishing achievable through various price points, readily available stock, and helpful services.
• •Building Relationships: Valuing referral business and taking time to build relationships with customers.

Best Practices

• •Lead with Value, Support with Style: Always highlight the benefit to the customer first (e.g., affordability, comfort, creating their dream space) and then reinforce it with the stylish, quality nature of the products.
• •Embrace a Friendly & Helpful Voice: Use welcoming language. Address the customer directly (using "you" and "your"). Imagine you're a helpful, enthusiastic friend guiding them through home styling. Avoid overly formal or technical jargon.
• •Highlight Exclusivity and Benefits (Subtly): Remind customers of the benefits of shopping with Adore Home Living – members club, white glove service, unique collections – but integrate it naturally rather than a hard sell in every single piece of copy.
• •Be Visually Descriptive and Aspirational: Use words that paint a picture and evoke a feeling of comfort, luxury, and the joy of a well-furnished home (e.g., "sink into," "exudes comfort," "timeless elegance," "your sanctuary").
• •Maintain Enthusiasm, Especially in Sales/Promotional Copy: Use positive language, exclamation points (sparingly but effectively), and emojis where appropriate (especially on social media) to convey excitement about offers and new products. Ensure a clear call to action.

Social Perception

Positive Customer Experiences, Trusted Retailer, Stylish and Unique Offerings, Good Value, Responsive

Copy Examples

• •Headline: Your Dream Living Room is Closer (and More Affordable) Than You Think. Body: At Adore Home Living, we believe beautiful homes shouldn’t break the bank. Discover our curated collection of stunning, high-quality furniture that blends timeless style with everyday value. Let our friendly team help you create a space you’ll truly adore. #AdoreYourHome #LuxuryForLess
• •Social Media Post (Instagram - with an image of a stylish sofa): Sink into style AND savings! ✨ Our [Sofa Name] is the perfect blend of chic design and cozy comfort, designed to make your living room the heart of your home. And with our current [Sale Name] event, it’s never been easier to bring luxury home. Tap to shop or visit us in-store for a first-class experience! #AdoreHomeLiving #FurnitureSale #HomeInspo #StylishSavings
• •Email Subject Line: Psst... Your $20 Welcome Voucher is Waiting! (Plus, New Arrivals You'll Adore) Email Body Snippet: Welcome to the Adore Members Club! Get ready to transform your space with exclusive access to 15-50% off RRP on all our hand-picked furniture and decor. Start exploring our latest arrivals – from luxe lounges to divine dining sets – and use your $20 voucher on your first taste of affordable luxury.
• •TikTok Video Concept Caption: 🤯 THIS is how you get that designer look WITHOUT the designer price tag! 👇 Our new [Product Collection Name] has landed, and it’s all about bringing you that luxe vibe for less. Come see it in-store or check the link in bio! 😉 #AdoreHomeLiving #NewArrival #HomeDecorHack #AffordableLuxury #PerthFurniture #MelbourneFurniture
• •Website Banner for "Everyday Value Range": Style for Miles, Priced for Smiles! 😊 Discover Adore Home Living's Everyday Value Range – where high-quality design meets budget-friendly prices. Furnish your happy place without compromise. [Shop Now Button]