Brand Tone

Helpful and Problem-Solving, Practical and Direct, Reliable and Trustworthy, Approachable and User-Friendly

Brand Values

• •Simplicity
• •Effectiveness
• •Quality
• •Innovation/Ingenuity
• •Customer Satisfaction

Best Practices

• •Focus on the Solution, Not Just the Product: Emphasize how Fix-A-Latch solves a common, frustrating problem easily and effectively.
• •Keep it Simple and Direct: Use clear, concise language that is easy for any homeowner to understand. Avoid jargon.
• •Highlight Ease of Use and Speed: Continuously reinforce the "quick and easy" installation benefit, as this is a major selling point.
• •Maintain a Helpful, Empathetic Voice: Acknowledge the annoyance of the problem the customer is facing and position the product as the helpful solution.
• •Incorporate Trust Signals: Mention "Made in USA," the money-back guarantee, and positive customer experiences where appropriate to build credibility and reliability.

Social Perception

Positive, Good Value (for many), Problem Solver, DIY-Friendly

Copy Examples

• •Headline: Door Won't Latch? Fix It in 3 Minutes. No Tools, No Mess. Body: Stop struggling with stubborn doors that just won't stay shut. Fix-A-Latch is the simple, American-made solution that aligns your latch perfectly, every time. Get yours and enjoy a peaceful, secure home.
• •Social Media Post: Is your door doing the slow drift open? 😠 Reclaim your peace (and privacy!) with Fix-A-Latch. Installs in minutes, works like a charm. #FixALatch #HomeRepair #DIYSolutions #DoorProblems #MadeInUSA
• •Product Description Snippet: Tired of that annoying door gap? Fix-A-Latch is intelligently designed to correct misaligned latches caused by house settling. Easy to install, durable, and proudly made in the USA for a fix that lasts.
• •Email Subject: That Pesky Door? Consider It Fixed. Body: Don't let a misaligned door latch disrupt your day. Fix-A-Latch offers a quick, reliable fix that anyone can install. Click here to see how easy it is and bring quiet back to your home.
• •Ad Copy: Sagging door? Latch missing the mark? Fix-A-Latch is your 3-minute answer. Designed by a homeowner, for homeowners. Get the simple fix that *actually* works. Order today!