Brand Tone

Adventurous and Passionate, Authentic and Local, Community-Oriented and Encouraging, Informative and Appreciative, Playful and Engaging

Brand Values

• •Love for the Adirondacks
• •Adventure and Exploration
• •Community
• •Quality and Authenticity
• •Stewardship and Awareness (Implied)
• •Heritage

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (adventurous, authentic, community-oriented, etc.), preferred vocabulary, and "do's and don'ts" for communication. Share this with anyone creating content.
• •Immerse in the Adirondack Experience: Encourage copywriters to genuinely understand and appreciate the Adirondack region. This could involve actual visits, engaging with the community, or consuming content about the ADKs. Authentic passion will translate into the copy.
• •Use Storytelling: Share stories of adventure, community achievements (like completing the Fire Tower Challenge), and the history of the region. Stories evoke emotion and reinforce brand values more effectively than just listing facts.
• •Prioritize Audience Engagement: Write copy that invites interaction. Ask questions, encourage sharing of experiences, and respond authentically to comments and messages, maintaining the established brand voice.
• •Review and Refine Regularly: Periodically review all public-facing copy (website, social media, ads, emails) to ensure it aligns with the defined brand tone and values. Get feedback and make adjustments as needed to maintain consistency and relevance.

Social Perception

Positive and Respected, Authoritative on Adirondack Lifestyle, Community Builder, High-Quality Provider

Copy Examples

• •Instagram Post (Image: Hiker on a fire tower summit at sunrise): Conquer the climb. Embrace the view. The Adirondack Fire Tower Challenge isn't just about bagging peaks; it's about discovering the wild heart of the ADK and a strength in yourself you never knew. Ready for your next adventure? #PureADK #ADKFireTowerChallenge #AdirondackAdventure #HikeNY
• •Facebook Ad (Product: New Fire Tower Themed Hoodie): Carry the spirit of the Adirondack summits with you. Our new Fire Tower Hoodie is crafted for comfort on the trail and inspiration off it. Celebrate the heritage, embrace the challenge. Shop the collection now and wear your ADK pride! [Link] #PureAdirondacks #ADKStyle #FireTowerChallengeGear #MadeForTheMountains
• •Website Banner (Homepage): Pure Adirondacks: Your home for ADK adventure. Gear up, get out, and explore the wild beauty that calls to you. From fire tower trails to serene lake paddles, let's celebrate the spirit of the North Country together.
• •Email Newsletter Subject Line: Unlock Your Next ADK Adventure: New Trails, Gear & Fire Tower Stories Inside! (Body Snippet): Hey [Customer Name], The mountains are calling! This month, we're sharing insider tips for tackling iconic fire tower hikes, plus fresh ADK-inspired designs to keep you connected to the wilderness you love...
• •Product Description (For a Fire Tower Checklist Map/Poster): Track your journey through Adirondack history with our exclusive Fire Tower Challenge Map. Beautifully designed and packed with inspiration, it's more than a checklist – it's a testament to your adventures and a tribute to the sentinels of the peaks. Start your quest or commemorate your climbs. #ADKFireTowers #HikeTheADKs #PureAdirondacks