Brand Tone

Artisanal & Passionate, Friendly & Approachable, Creative & Inspiring, Joyful & Positive, Authentic & Personal

Brand Values

• •Handmade Craftsmanship
• •Uniqueness & Individuality
• •Creativity & Artistry
• •Joy & Connection
• •Quality
• •Passion

Best Practices

• •Embrace Storytelling: Share the passion behind the brand, the inspiration for designs, and the process of creation. This reinforces the artisanal and personal values.
• •Use Warm and Inclusive Language: Address your audience directly (e.g., "you," "your"). Use friendly, positive, and inviting words. Emojis can be used appropriately to enhance approachability, especially on social media.
• •Highlight "Handmade" and "Unique": Consistently emphasize the handcrafted nature of the products and what makes each piece special. This speaks to the core values of craftsmanship and individuality.
• •Engage Authentically: Respond to comments and messages with genuine warmth and personality. Ask questions to encourage interaction and show you value your community's input.
• •Maintain Visual and Textual Cohesion: Ensure the tone of your copy aligns with your visual branding (e.g., if visuals are bright and joyful, the copy should reflect that). Keep product descriptions informative but also infused with the brand's creative and passionate voice.

Social Perception

Positive & Admiring, Supportive of Small Business, Community-Oriented, High-Quality Products, Good Customer Service

Copy Examples

• •✨ Get ready to bloom! ✨ Our NEW ‘Spring Whispers’ collection has just landed, and it’s all about embracing fresh starts and delicate beauty. Each pair is handcrafted with love and a sprinkle of sunshine, just for you! 🌸 Which piece is calling your name? Let us know below! 👇 #AdiraEarth #HandmadeEarrings #PolymerClayJewellery #NewCollection #SpringStyle #WearableArt
• •Tired of blending in? Let your personality shine with statement earrings. At Adira Earth, we deliver unique polymer clay earrings, each handcrafted with care, just for you. Find your special piece and add color to your everyday life, why don't you? 💖 Shop here: [Link to website] #AdiraEarth #UniqueJewellery #HandmadeWithLove #StandOutStyle #ArtisanMade
• •Meet the ‘Ocean Dream’ dangles. Lovingly handcrafted from lightweight polymer clay, these earrings capture the mesmerizing swirls of the sea. Each pair is a unique piece of wearable art, designed to bring a touch of serene beauty to your day. Slight variations make your pair truly one-of-a-kind. Approx. 5cm drop. Hypoallergenic posts.
• •From Our Studio to You ❤️ Ever wonder how your Adira Earth treasures come to life? This week on the blog, I'm sharing a little peek into the messy, magical world of my creative process – from a simple block of clay to the vibrant earrings you love. It’s a journey fueled by passion (and lots of coffee!). Come say hi and see the magic unfold! [Link to Blog Post] Warmly, [Founder's Name] from Adira Earth.
• •(Image: Two different new earring designs side-by-side) Help us decide! Which new design are you loving more for our upcoming summer collection? ☀️ Vote Now! [Poll: Design A vs. Design B] Your feedback helps us create pieces you’ll adore! #AdiraEarth #BehindTheScenes #CommunityLove #SummerVibes #HandmadeJewellery