Brand Tone

Empathetic & Supportive, Informative & Educational, Empowering & Positive, Hopeful & Reassuring, Approachable & Relatable

Brand Values

• •Holistic Well-being
• •Empowerment
• •Understanding & Acceptance
• •Parental Support
• •Natural & Strength-Based Solutions

Best Practices

• •Lead with Empathy: Always start by acknowledging the reader's potential challenges, feelings, or questions. Use phrases that convey understanding (e.g., "We know it can be challenging," "If you're feeling overwhelmed...").
• •Focus on Empowerment and Solutions: Shift from problems to possibilities. Highlight how your information, product, or service can empower the user and offer practical, positive solutions. Use active, encouraging language.
• •Use Clear, Accessible Language: Avoid overly clinical or academic jargon. Explain concepts in a way that is easy for parents and individuals without a medical background to understand. Keep sentences relatively concise and clear.
• •Maintain a Positive and Hopeful Outlook: While acknowledging difficulties, always steer the conversation towards growth, strengths, and the potential for positive change. Reframe "deficits" as "differences" or "traits" that can be understood and worked with.
• •Incorporate "Natural" and "Holistic" Sensibilities: Consistently weave in the core philosophy of natural, whole-person approaches. Use words like "nurture," "balance," "well-being," "holistic," "strengths-based," and "natural" authentically within the copy.

Social Perception

Trusted Resource, Advocate for a Different Perspective, Community Builder, Supportive Guide

Copy Examples

• •Facebook Post: "Feeling overwhelmed by ADHD information? 🌱 Let's simplify it. At ADHD Naturally, we believe in understanding the *whole* child, not just the label. Discover how to nurture their unique strengths and create a calmer, more connected family life. Learn more about our parent-focused approach. #ADHDNaturally #HolisticParenting #EmpoweredKids"
• •Email Subject Line for a Webinar: "Unlock Your Child's ADHD Superpowers: A Free Guide for Parents" Email Body Snippet: "Tired of focusing on the challenges? Join us for a free session where we explore the incredible strengths hidden within the ADHD brain. We'll share natural strategies to help your child thrive, not just cope. It's time to see ADHD differently. ✨"
• •Website Headline: "Rediscover Harmony: Natural Approaches to Help Your Child with ADHD Thrive."
• •YouTube Video Title: "5 Natural Ways to Support Your Child's Focus (That You Haven't Tried Yet!) | ADHD Naturally" Video Description Snippet: "Parenting a child with ADHD comes with unique joys and hurdles. In this video, Sarah shares five actionable, natural strategies to help improve focus and calm, empowering both you and your child. We're here to support you on this journey. 👇"
• •Promotional Copy for a Course: "Transform Your Approach to ADHD Parenting. 🌿 Our 'ADHD Thrive Method 4 Parents' program isn't just about managing symptoms; it's about deeply understanding your child, fostering their innate gifts, and building a toolkit of holistic strategies that bring more peace and connection to your home. Ready for a change? Join our supportive community."