Brand Tone

functional, practical, and direct

Brand Values

• •Preparedness/Safety
• •Activity/Health
• •Accessibility
• •Quality Products
• •Competitive Pricing
• •Excellent Customer Service

Best Practices

• •Define a Single, Clear Brand Identity: All placeholder or conflicting content MUST be removed. The 'About Us' and 'Contact Us' pages need to reflect the chosen identity accurately.
• •Develop a Consistent Brand Voice: Choose a voice that is Trustworthy & Reliable, Caring & Protective, Clear & Direct, and Professional.
• •Ensure Website Content Cohesion: All text on the website must align with the defined brand identity and voice. The current mix of luxury fashion rhetoric with PPE product listings is highly detrimental.
• •Align Product Range with Brand Identity: If 'Active Hygiene Online' is the brand, then hygiene products, PPE, and perhaps some basic active/safety wear could fit. Luxury fashion, general clothing, or unrelated tactical gear might need to be reconsidered.
• •Establish an Online Presence (and maintain consistency): A consistent social media presence and active engagement using the defined brand voice are crucial. This also provides a platform for customer service and gathering feedback.

Social Perception

confusion, unprofessionalism, lack of focus, or even untrustworthiness

Copy Examples

• •Headline: Stay Protected, Stay Active. Your Source for Everyday Hygiene & Safety. Body: From essential PPE to everyday cleaning solutions, Active Hygiene Online equips you for a healthier, safer life. Quality you can trust, prices that make sense.
• •Headline: Workplace Safety, Simplified. Body: Keep your team and workspace protected with our range of professional hygiene supplies and PPE. Bulk options available for businesses committed to safety.
• •Headline: Health & Hygiene: Covered. Body: Whether it's personal protection, surface disinfection, or active gear for a healthy lifestyle, find your essentials at Active Hygiene Online.
• •Headline: Confidence in Clean. Body: Our curated selection of hygiene products empowers you to live, work, and play with greater peace of mind. Explore our solutions today.
• •Headline: Active Hygiene Online: Your Partner in Preparedness. Body: Don't wait for the unexpected. Stock up on essential hygiene and safety supplies to keep you and your loved ones protected and ready for anything.