Brand Tone

Calm and Relaxing, Evocative and Sensory, Warm and Inviting, Slightly Elegant or Aspirational (Optional)

Brand Values

• •Quality
• •Well-being and Self-Care
• •Atmosphere and Ambiance
• •Sensory Experience
• •Natural/Eco-Friendliness (Potential)

Best Practices

• •Develop a Brand Voice Guide: Clearly define your brand’s personality, tone (e.g., calming, sensory, warm), core vocabulary, and things to avoid (e.g., overly technical jargon, hype). Share this with anyone creating content.
• •Focus on Benefits and Experiences: Instead of just listing features (e.g., "soy wax"), describe the experience or benefit ("a cleaner, longer burn for hours of aromatic bliss"). For Scentiva, this means focusing on ambiance, mood, and sensory pleasure.
• •Use Consistent Language and Imagery: Ensure that the words and style used across your website, product descriptions, social media, and emails align. For Scentiva, this means consistently using evocative, descriptive, and calming language.
• •Understand Your Target Audience: Write for them. If Scentiva targets busy professionals seeking relaxation, the copy should resonate with their need for peace and ease. If it's for home decor enthusiasts, aesthetics and ambiance might be more central.
• •Read Aloud and Revise: Before publishing, read your copy aloud. This helps catch awkward phrasing or tones that don’t match the intended brand voice. Does it sound like Scentiva (calm, inviting, evocative)?

Social Perception

If marketed effectively, the perception Scentiva could aim for is a provider of pleasant, good-quality scented candles that enhance home life and well-being. The specific perception (e.g., affordable, luxurious, eco-conscious, artisan) would depend heavily on future branding, product development, and marketing strategies.

Copy Examples

• •Product Description (Lavender Haze Fields): Drift into tranquility with Lavender Haze Fields. Let the soothing aroma of freshly picked lavender calm your mind and envelop your space in a serene embrace. Perfect for unwinding after a long day or creating a peaceful sanctuary anytime.
• •Social Media Post (General): Transform your home into a haven of comfort. ✨ Our Scentiva candles are crafted to bring warmth, light, and beautiful aromas to your everyday moments. Which scent will you choose to elevate your space today? #Scentiva #HomeFragrance #SelfCare
• •Email Subject Line (Promotion): Create Your Cozy Escape: 20% Off Scentiva Candles This Week!
• •"About Us" Snippet (Revised for more personality): At Scentiva, we believe in the power of scent to transform a house into a home. We lovingly pour each candle, hoping to bring a touch of warmth, a moment of peace, or a spark of joy into your life. Discover the simple pleasure of a beautifully scented space.
• •Ad Copy (Short): Scentiva Candles: Your daily ritual of relaxation. Pure scents, pure bliss. Shop now and find your signature fragrance.