Brand Tone

sophisticated, passionate, and appreciative.

Brand Values

• •Artistic Appreciation & Passion: A deep love for art and its power to evoke emotion and enhance living spaces.
• •Quality & Craftsmanship: Commitment to high-quality materials, printing techniques, and overall product excellence.
• •Curation & Timelessness: Offering carefully selected pieces that transcend trends and possess enduring appeal.
• •Sustainability: Utilizing sustainably sourced materials for their prints.
• •Customer Satisfaction: Dedication to delivering premium quality and exceptional service, as suggested by their return/replacement policy which prioritizes customer satisfaction.

Best Practices

• •Develop a Brand Voice Guide: Document Achellier's core personality traits (sophisticated, passionate, appreciative, curated, discerning) and create guidelines on how these translate into written communication, including preferred vocabulary and sentence structure.
• •Focus on "Why," Not Just "What": Beyond describing the art print, explain the feeling it evokes, the story it tells, or the "timeless beauty" it brings, connecting with the founder's passion.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to the senses and emotions, reflecting the "power, mystique, and timeless beauty" Achellier aims to offer. For example, instead of "nice print," use "a meticulously curated piece that radiates warmth."
• •Maintain a Refined and Elegant Style: Ensure grammar, spelling, and punctuation are impeccable. The language should be articulate and polished, avoiding overly casual slang or colloquialisms, aligning with the "museum quality" of the products.
• •Show, Don't Just Tell, the Curation Process: Briefly allude to the "10+ years art and design experience" and the thoughtful selection process in descriptions to reinforce the value of the curation. This builds trust in the brand's expertise.

Social Perception

The brand's curated aesthetic and emphasis on "artful living" likely appeal to a discerning audience interested in interior design and fine art. The focus on "timeless curations" suggests a perception of elegance and lasting value rather than fast-changing trends.

Copy Examples

• •Headline (Website/Social Media): Discover a collection where every line tells a story. Achellier: Timeless curations for artful living.
• •Product Description Snippet: "Immerse your space in the captivating allure of [Artwork Name]. Each brushstroke, meticulously reproduced on museum-quality Hahnemühle German Etching paper, invites contemplation and adds a touch of timeless elegance to your home."
• •Email Subject Line: An Invitation to Timeless Beauty: Explore Our Newest Art Arrivals.
• •Social Media Post (Instagram/Pinterest): "Elevate your everyday. Our latest curated selection of art prints is chosen to inspire and transform, bringing power, mystique, and enduring beauty into your sanctuary. Explore the collection via the link in bio. #AchellierHome #ArtfulLiving #TimelessDesign #CuratedArt"
• •About Us Snippet: "Born from a lifelong adoration for the image and its power to bind the air around it, Achellier Home offers more than just art; we offer pieces that breathe life and timeless beauty into your personal narrative."