Brand Tone

Empowering, motivational, friendly, stylish, and energetic.

Brand Values

• •Energy and Motivation
• •Mutual Support and Collective Well-being
• •Quality and Style
• •Personal Development and Self-Confidence
• •Passion for Fashion and Sport

Best Practices

• •Embrace "Mahana" Symbolism: Consistently weave in the concepts of sun, energy, warmth, strength, and well-being, as these are core to the brand name's meaning.
• •Highlight Quality and French Origin (where appropriate): Subtly remind customers of the quality craftsmanship and the brand's roots, which can be a unique selling proposition.
• •Use empowering language and visuals related to fitness and well-being.
• •Maintain a friendly and approachable vibe, particularly in social media interactions.
• •Focus on community and influencer collaboration to suggest a perception of being connected and engaged with the target audience.

Social Perception

Mahana Gym is perceived as a young, dynamic, and stylish activewear brand within the French-speaking fitness community, known for quality apparel, strong community engagement, and positive customer service.

Copy Examples

• •Léa created Mahana Gym to empower your fitness journey with style and performance.
• •Feel the energy of the sun in every workout with Mahana Gym activewear.
• •Join the Mahana community and achieve your fitness goals together.
• •Experience the perfect blend of quality, style, and performance with our French-made activewear.
• •Unleash your inner strength and warmth with Mahana Gym.