Brand Tone

Visually Expressive & Trendy, Youthful & Playful (especially on TikTok), Approachable & Customer-Focused, Proudly French & Quality-Conscious, Inspirational & Creative

Brand Values

• •Originality & Design Excellence
• •Quality & Protection
• •Customer Satisfaction
• •Made in France/Local Production
• •Self-Expression & Personalization
• •Transparency (Avis Garantis)

Best Practices

• •Prioritize Visual Language: Since the brand is highly visual, ensure copy complements and enhances the imagery. Use descriptive words that evoke the style and artistry of the designs.
• •Emphasize "French Design" & "Printed in France": Consistently weave in these key differentiators to reinforce brand identity and value.
• •Be Youthful and Engaging (where appropriate): Adapt the tone for platforms like TikTok and Instagram using current slang (authentically), emojis, and interactive questions, while maintaining a slightly more polished but still approachable tone on the website and in emails.
• •Focus on Individuality and Self-Expression: Frame products as tools for personal expression. Use language that empowers customers to showcase their unique style.
• •Maintain a Positive and Helpful Voice: Ensure all communications, from product descriptions to customer service interactions, are friendly, approachable, and solution-oriented, reflecting the commitment to customer satisfaction.

Social Perception

Positive Customer Feedback, Fashionable & Aesthetic Appeal, Appreciation for French Design, Engaged Community (on social media)

Copy Examples

• •Instagram Post (Image: Lifestyle shot of a phone with a vibrant Ponos case): Unleash your vibe. 🎨✨ Your phone is an extension of you – make it a masterpiece. Our French-designed cases are printed on demand, just for you. Which design speaks your language? #PonosStudio #TechStyle #MadeInFrance #UniqueCase
• •TikTok Video Caption (Video: Quick cuts of different case designs, ending with one being snapped onto a phone): POV: You finally found a phone case that’s ACTUALLY you. 😎🇫🇷 So. Many. Designs. Which one are you copping? Link in bio! #PonosShop #PhoneCaseGlowUp #TikTokMadeMeBuyIt #FrenchDesign #ArtForYourPocket
• •Website Homepage Banner: Dress Your Tech: Unique Designs, French Soul. Explore hundreds of artist-created phone cases and accessories, printed with care in France. Quality protection never looked so good.
• •Email Subject Line (for a new collection launch): ✨ NEW DROP! Fresh Art for Your Phone from Ponos Studio! ✨ Email Body Snippet: Hey [Customer Name], get ready to fall in love! Our latest collection of unique, French-designed phone cases has just landed. Discover fresh prints and express your style like never before. Plus, they’re printed on demand in France, because quality and creativity matter. Shop now and give your tech the makeover it deserves!
• •Pinterest Pin Description (Image: Mood board of aesthetically similar phone cases): Curate your aesthetic, right down to your phone. 📱💫 Discover unique, artist-designed phone cases by Ponos Studio. Printed in France for that perfect blend of style and quality. Explore more designs for [Phone Model] or by [Design Theme, e.g., 'Abstract Art']. #Ponos #PhoneCase #AccessoireTechno #DesignFrançais #PersonalStyle