Brand Tone

Professional & Expert, Sophisticated & Elegant, Quality-Focused & Reliable, Inspirational & Design-Oriented, Customer-Centric & Approachable

Brand Values

• •Quality Craftsmanship
• •Design Excellence & Style
• •Customer Satisfaction
• •Expertise & Experience
• •Innovation
• •Reliability & Trust

Best Practices

• •Emphasize Quality and Craftsmanship: Always highlight the superior materials, durability, and meticulous design of the products in all communications. Use descriptive words like "solid brass," "hand-finished," and "precision-engineered."
• •Maintain a Sophisticated and Elegant Visual Language: Ensure all imagery and website design reflects a high-end, stylish aesthetic. Product photography should be professional, showcasing the hardware in well-designed settings.
• •Speak with Authority and Expertise: Share knowledge about architectural hardware, design trends, and product benefits. This reinforces Accent Hardware as a trusted expert in the field.
• •Be Inspirational but Accessible: While showcasing aspirational designs, ensure the language remains clear, informative, and welcoming to all customer types, from industry professionals to DIY homeowners.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media posts, email newsletters, or customer service interactions, the tone should always align with the core brand identity of being professional, stylish, and quality-focused. Regularly review content to ensure it meets these standards.

Social Perception

High-Quality Provider, Stylish & Elegant Products, Good Customer Service, Reliable & Efficient

Copy Examples

• •Headline: Elevate Your Space with Timeless Elegance. Body: Discover the Accent Hardware collection – where superior craftsmanship meets sophisticated design. Transform your home with hardware that speaks volumes about your attention to detail. Explore our range of solid brass handles and bespoke knobs today. Call to Action: Shop the Collection.
• •Headline: The Finishing Touch That Makes All the Difference. Body: From minimalist chic to classic grandeur, find the perfect architectural hardware at Accent Hardware. Our curated selection offers unparalleled quality and style, ensuring every detail of your project is impeccable. Call to Action: Find Your Signature Style.
• •Headline: Decades of Expertise, Designed for Your Vision. Body: As a family-owned business with over 30 years of experience, Accent Hardware understands the importance of quality you can trust. We provide architects, designers, and homeowners with premium hardware solutions that inspire. Call to Action: Partner With Us.
• •Headline: More Than Hardware, It's an Accent. Body: Our meticulously crafted knobs, pulls, and handles are designed to be more than just functional – they are the accent pieces that complete your design narrative. Experience the feel of quality, the beauty of design. Call to Action: Discover Our New Arrivals.
• •Headline: Lasting Quality, Enduring Style. Body: Invest in hardware that’s built to last and designed to impress. Accent Hardware offers a diverse range of durable and stylish options, ensuring your space remains beautiful for years to come. Call to Action: View Our Product Catalogue.