Brand Tone

Professional, Technical, Cautionary, Informative

Brand Values

• •Focus on Research Community
• •Adherence to Regulations/Ethical Use
• •Product Quality/Sterility
• •Safety
• •Transparency and Trustworthiness

Best Practices

• •Maintain a professional and technical vocabulary related to chemistry and research.
• •Emphasize the 'for research purposes only' disclaimer in a clear and prominent way.
• •Provide informative content related to peptides and research in the blog/news section.
• •Ensure all product descriptions highlight quality and sterility.
• •Address trust concerns by providing clear information about the company, its certifications, and customer support channels.

Social Perception

Address trust concerns and project a reliable image as a supplier of research materials by highlighting certifications, customer testimonials, and clear contact information, while clarifying any confusion with the generic use of 'Academic Chem Lab'.

Copy Examples

• •"Lyophilized reagents for professional research use only. Not for human or animal consumption."
• •"Bacteriostatic water, sterile and non-pyrogenic, ensuring purity and preventing bacterial growth in your research samples."
• •"Explore the latest advancements in peptide research in our ACL NEWS AND OPINIONS section."
• •"Our products are intended for professional research purposes only and are not to be used as medical devices, in medical settings, or for any medical treatments."
• •"Individually sterile wrapped syringes, guaranteeing the integrity of your research materials."